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2010_02
李奥贝纳韩国与Beacon Communications日本赢得克莱斯勒的创意帐户
2010-01-29 12:40 文/Benjamin Li
新加坡 – 在各自的本地竞标后，Beacon Communications日本和李奥贝纳韩国分别被委任为克莱斯勒在这两个市场的创意机构。
该消息公布之前，李奥贝纳墨尔本于本月早些时候赢得了克莱斯勒在澳洲的帐户。Beacon和李奥贝纳韩国将分别在当地市场负责管理克莱斯勒三大品牌:克莱斯勒，吉普和道奇。
李奥贝纳的三个办事处将于2月1日起开始负责克莱斯勒帐户。
据悉，麦肯和本土机构SKMC也参与了韩国的竞标比稿。
Beacon传媒的总裁Nicolas Menat说：“在日本销售外国车是一项挑战。只有具备明确策略方向的品牌才能打入市场。我们的使命是与克莱斯勒团队合作，进一步提高他们的品牌定位，以促进其业务增长。”
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