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2010_02
阿迪达斯在亚太地区启动adidas.tv网站
2010-02-11 10:48 文/Jane Leung
香港 - 阿迪达斯近日在亚太地区推出了一个网络视频平台，adidas.tv，以便向爱好者提供其产品新闻，营销活动以及对adidas运动员的独家采访。
adidas.tv去年早期以在欧美西方市场启动并将于本月首次在亚太地区推出。除了播出品牌推广活动消息，该网站提供了辅助博客和诸如Facebook，MySpace和Friendster等社交网站的网页嵌入控件。该网站的‘我的电视’功能还将允许注册用户定制自己的网页版面。
据该公司介绍，该平台将帮助阿迪达斯和其合作伙伴更有效地针不同的受众群体发布其产品新闻。
阿迪达斯数码市场部负责人Tara Moss说:“adidas.tv是覆盖年轻的体育爱好群体的终极平台。而我们正处在一个独特的位置，可以告诉他们这么多令人兴奋和鼓舞人心的故事，从运动员专题访问到赛事上胜利时的喜悦。”
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