恒美有起色，安利中国任务提升浩腾

2009-09-24 12:32

商业表现排名由Media杂志每月编辑。商业表现是根据帐户盈亏的年率账单价值衡量的。

Creative Performance League August
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Ogilvy &  Mather	Sephora, China; Danone, Singapore	15.2	4	203.4
2	McCann  Worldgroup	Bristol-Myers Squibb (Baraclude), Korea; Dish TV, India	11.5	-	164.5
3	Euro RSCG	Pizza Hut, Hong Kong; Quest Diagnostics, India	16.5	-	122.3
4	TBWA	-	-	-	100.9
5	DDB	Volkswagen, India; Don/KR Smallgoods,Australia	25	-	95.4
6	BBDO	United Nations Development Programme, Thailand; SCG Network Management,Thailand	10.1	-	84.5
7	Leo Burnett	-	-	0.5	60.5
8	Y&R	Resorts World Sentosa, Singapore; Dairy Queen,Thailand	15.5	-	59.1
9	BBH	-	-	-	55.5
10	Saatchi & Saatchi	-	-	-	30.9
11	JWT	Cofco Activation, China; Cofco Frozen Meat, China	10	-	26.9
12	DraftFCB	-	1	3	25
13	Bates141	Oxy, India; Colors, India	3.8	-	21.2
14	Grey Group	PT Jamsostek Persero, Indonesia; Hanssem Furniture, Korea	1.5	-	18.1
15	Lowe	-	-	0.2	1.3

Media Performance League August
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Carat	Maximum Advertising Novartis, China; Lenovo,Taiwan	35.3	3	568.5
2	PHD	Ferrero Australia,Australia; Abbott, Philippines	18.9	1	261.6
3	Mindshare	3M,Taiwan; Xenos Technologies, India	18.2	2.7	124.2
4	Universal McCann	Texas Instruments, China;AIA, Singapore	15.2	1	105
5	OMD	Amway, China; AmTRAN Technology,Taiwan	41.3	5.8	102.6
6	Zenith Optimedia	Maybank, Malaysia; Rebecca, China	21.7	-	89.5
7	MEC	Economic Development Board, Singapore; Mont Blanc, India	21.5	8	86.9
8	MPG	-	-	-	82.3
9	Dentsu	Fujifilm, Singapore; Cathay Financial Group,Taiwan	7.2	0.5	47.4
10	Initiative	Hotel Club, Singapore; Black Design, Sinapore	1.2	-	19.3
11	Vizeum	-	1.9	3.3	-7.1
12	Starcom	-	-	-	-72.6
13	Maxus	Jin Di, China; Titan Watches, Singapore	2.5	12.7	-80.5
14	MediaCom	San Quan, China;P&G, Singapore	20.5	-	-241.9

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
 
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information.  The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues.  Retained business is not included.  
 
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan. 

Please email newbusinessleague@media.asia for further details or to update billings.


如欲免费收看Campaign媒介电子新闻，请即按此登记。

• 发送
• 打印
• 书签

• 央视索福瑞回应收视率样本受污染报道
• 奥美广州集团赢得利通广场项目
• 安踏发起创意业务比稿；智威汤逊婉拒
• 奥美互动报告称中国社交媒体用户希望添加品...
• 阳狮上海网罗台湾创意人王彦铠

• 海尔签约迈势中国
• 竞立传媒退出诺基亚全球合约
• 宝洁中国将自己處理媒体谈判
• 中国关闭国内社交媒体网站
• 诺基亚挑选出第二轮媒体代理选拔名单

• About.com与百度在阿邦网启动互动...
• 福莱国际传播公司高级副总裁李英转投福特中国
• 英利成世界杯赞助商大赢家
• 北京恒美国安赢得白象方便面创意业务
• 安踏发起创意业务比稿；智威汤逊婉拒