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2009_11
吉途赢取在中国和日本的鲍鱼协会和Diesel账户
2009-11-18 12:09 文/David Blecken
北京 - 澳洲鲍鱼协会已委任吉途作为其中国的线下机构，继组织了包括Wunderman和附属天联的国内机构宣亚在内的一次招标。
据该机构的一份声明称，葛瑞集团的吉途将负责该机构的所有线下任务，其在中国市场为销售澳洲鲍鱼建立成一个重要品牌。其一项主要任务是开发一个具教育性的宣传活动，使消费者爱上澳洲鲍鱼，它将被推销成为物有所值的产品。
此声明提出大多数中国消费者“不能分辨干和新鲜鲍鱼 。
此外，该声明指出有一种对日本和南非鲍鱼的普片偏爱，这两地的鲍鱼被认为“质量上乘”而且价格不菲。
明年第一季度将展开初步的宣传活动。
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