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2010_03
传立，安吉斯媒体，浩腾和实力传播竞相争夺西安杨森制药中国媒体策划帐户
2010-03-05 12:45 文/Benjamin Li
北京 - 强生公司旗下的西安杨森制药公司近日对其中国媒体策划帐户展开了评审。
据悉，传立，安吉斯，宏盟和实力传播都参与了此次竟标。据机构消息灵通人士透露，这是一个拥有“相当的规模并且很有意义”的帐户，该帐户的估计价值为1500万美元。
浩腾媒体持有强生的媒体购买帐户。该机构在2007年赢得了此业务，其中还包括上海强生制药公司和强生视力保健公司。
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