RSS FEEDS
2009_11
奥美台湾贏獲7-Eleven City Café账户
2009-11-23 12:23 文/Benjamin Li
台北 - 现任机构联旭，电通国华和一个当地机构晶晶晶的三方竞标后，奥美广告台湾赢取了7-Eleven City Café的账户。
7-Eleven City Café是台湾本土的咖啡品牌。从五年开慕后现在在台湾内3000个7-Eleven便利店中设有咖啡柜台。奥美台湾的业务总监Jessie Wang说：“咖啡有别于其他消费品，它不只有功能用途， 我们需要说服客户们将其品牌与消费者建立一个亲切感。”
奥美广告台湾之前与麦斯威尔和一个当地即饮咖啡品牌左岸分别合作过。
该团队已经效力过其他7-Eleven业务包括其现金卡服务和资讯服务站i-Bon，消费者可以在那购买体育比赛门票，餐馆预定以及出租车预定。
如欲免费收看Campaign媒介电子新闻，请即按此登记。
发送
打印
书签|
相关文章
|
热门标签
|
|---|
热门文章 | 最多推荐 | 最新文章
Jobs
-
Account Director & Associate Director
: A great opportunity to work on a regional cor...
-
Associate Director - Financial services
: Develop new business for the newly set up glo...
-
Communications Manager
: This leading bank in Asia has a great opportu...
-
Director-Financial/IR
: Are you passionate about IPO’s? If so then th...
-
Financial/Investor relations
: Leading global PR agency is looking for an In...
-
Head of Corporate
: One of the leading global consultancies has a...
-
Head of Corporate
: This independent global consultancy is lookin...
-
Head of Technology
: One of the leading global PR consultancy’s re...
-
Managing Director
: Are you ready to step into an MD’s shoes but ...
-
Managing Director
: This is a huge opportunity to take on the rem...
-
Managing Director
: With an enviable client list of local and glo...
-
Managing Director
: This impressive PR consultancy specialising i...
-
Regional Head
: One of the leading global PR consultancy’s re...
-
Senior Consultant
: Global PR agency requires a digital PR specia...
-
Regional Internal Communications Manager - Banking
: This leading bank has a great opportunity for...
-
Managing Director/General Manager - PR Consultancy
: An amazing opportunity has come up for a Gene...
-
Account Manager
: We are seeking an experienced digital agency ...
-
Regional Product Manager
: The Regional Product Manager will be responsi...
-
Sales Director
: The Director of Distribution, based in Hong K...
-
SENIOR ACQUISITIONS MANAGER
: This leading global financial services compan...
Directories
© Haymarket Media Limited. All rights reserved