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2009_11
中国电信召媒体机构评审
2009-11-25 12:12 文/Benjamin Li
北京 - 中国电信为其媒体业务召集了招标，现任机构星传，传立和凯络相信有参与其中。
中国电信的这项任务包括跨所有媒介的企划和采购任务，但不包括中央电视台和数码工作。该竞标的核心目标是为了在该行业的竞争加剧时，帮助这个电信巨头力拼中国移动和中国联通。
本月初，中国电信推出其由灵智精实创作的最新宣传活动来推销其優惠价的电话费套餐。在该宣传活动中，中国电信针对白领受众和家庭，有別於年初時为其3G品牌天翼以年轻群体为目标的广告。
“尽管在中国的3G市场竞争十分激烈，对商业旅行和休闲旅行用户来说，漫游令手机月费更昂贵，而且现行收费结构通常意味着消费者最终要支付更多。”灵智精实北京和华北的董事总经理Tammy Sheu在那时说。
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