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香港CSL委任Waggener Edstrom为公关代理机构
2009-12-11 10:11 文/Anita Davis
香港 - 香港流动通讯有限公司(CSL)已经委任Waggener Edstrom香港为主要公关代理机构。
据Waggener Edstrom称，CSL的公关工作以往都是由自行处理。現在将大部分的传讯工作转移到外部机构。Waggener Edstrom负责管理传统的品牌，企业和内部信息传播服务以及两个独立聘用合同中的数码公关业务。
具体来说，该机构将在第一份合同中负责CSL的传统媒体关系，访谈，新闻活动和媒体连系。第二份合同波及到全球的数码团队 - WE Studio D - 负责一个数码宣传活动，其中包括在线监测方案和咨询服务，以及社交媒体宣传活动。
Waggener Edstrom的执行副总裁David Ko说CSL的胜利成为了该机构的大客户之一。
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