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2010_01
爱德曼Pegasus赢得New Balance在中国的公关帐户
2010-01-26 12:52 文/Benjamin Li
上海 - 运动鞋和服装的品牌New Balance在历经由爱德曼、Hill & Knowlton及Butterfly三方的竞标后，任命爱德曼Pegasus掌管其公关帐户。
爱德曼将负责让New Balance和它的NB6k系列成为中国头号的跑步运动品牌及产品系列。New Balance 將于下周六开放第二家位于上海淮海路的‘体验店’。第一家是于去年在北京开设的。
该品牌的创意业务是由创意机构Bravo Asia负责，而它的媒体策划和购买则是由PHD负责。
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