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2009_07
Nielsen 在台湾推出在线测量
2009-07-21 12:00 文/Glenn Smith
台北 - 台湾已成为最近的目睹推出Nielsen互联网受众测评调查的亚洲国家。
名为Nielsen在线市场情报，这家机构提供第三方核查互联网流量的服务。“媒体和广告机构能够衡量测评网站和在线广告真实表现”Nielsen台湾媒介研究执行主任Tina Teng说。
网页标记是用与对参与网站的作的数据报告，这些网站的合作是通过安装弹出式问卷向访问者收集数据。
“这是市场情报，而不仅仅是网络印象，”Teng说。“通过衡量访问的期限和结构独特的浏览器，我们可以显示到达率和频次。 ”
Palette媒介总裁兼首席执行官Tsuyoshi Suganami说: “这将是第一个提供负责任的数据线上流量官方来源，应该有助于建立在线行业”
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