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2010_03
锐步 | 刘易斯 汉密尔顿:秘密刘易斯 | 全球
2010-03-03 11:07
一级方程式赛车手刘易斯汉密尔将成为锐步即将推出的名为'Secret Life'的另类实境游戏中的明星。
锐步公司还推出了一部在网上传播，为时一分钟长的前预告视频。这部紧张刺激的视频一开始展现了汉密尔顿非常紧张地从地铁上下来。他似乎是偷了什么重要的东西。观众可以到Secretlewis.com网站上注册， 倒计时到3月10日就可以获得第一手完整的故事情节，得知汉密尔顿手里到底拿了一样什么东西 。汉密尔顿是好还是坏人？你必须要等到下周三才能知道谜底。
这项推广活动可以在Facebook和Twitter上共享。在Twitter网上的推广运动 - SecretLewis 中可以看到汉密尔顿每天的日常生活。
汉密尔顿自2008年以来一直是锐步的品牌形象大使。锐步公司签约汉密尔顿，其目的是为了要体现出这为大名鼎鼎的体育明星个人的魅力和体育精神，而不仅仅是方向盘后面的一名车手。
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Credits:
Project Lewis Hamilton: Secret Life
Client Reebok
Creative agency nDreams
Media agency M&C Saatchi
Exposure Online
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