人物动向报道及分析为本周关注热点，其他热读新闻还包括高登讨论区专题报道及阿迪达斯女子主题广告战役案例分析。
以下是本周(5月24-30日)十大热读文章：
- HKgolden.com: The online medium Hong Kong marketers can't ignore(香港高登讨论区：商家不可忽视的新媒体)
- Why consumers in Vietnam are calling for a ban on Coke(越南消费者为何呼吁禁止可口可乐)
- Q&A: How TWG built a luxury tea brand through word of mouth(问答：TWG Tea如何以口碑营销打造顶级茶叶品牌)
- Facebook doesn't work for B2B: Forrester(Forrester研究：Facebook不是B2B商家的有效传播渠道)
- Artisanal foods, celebrity chefs, 'vintage' food: Asia's grocery likes and dislikes(手工美食、星级名厨、复古餐厅：亚洲消费者的美食喜好)
- Mobile instant messaging: Users not too resistant to ads(移动即时通讯：用户并非太过抗拒移动广告)
- Adidas sees 40 per cent uplift in sales from first-ever women's campaign(阿迪达斯首个女子主题广告战役助推销量增长四成)
- Diageo's James Thompson elevated to global role (James Thompson升任帝亚吉欧珍选品牌全球董事总经理)
- Two-in-one can takes sharing a Coke to a new level(可口可乐全新主题推广活动：分享罐，分享快乐)
- Singapore to start regulating news sites(新加坡加强对新闻网站监管)
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