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2010_02
职总英康开展新加坡媒体竞标
2010-02-02 12:38 文/Asiya Bakht
新加坡 - 据悉，新加坡保险合作社职总英康近日对其媒体帐户展开了评审，此举使其现任代理 PHD公司处于高度戒备状态。据说该帐户的估计价值为400万美元。
2008年，该保险品牌分别任命了BBH和PHD作为其创意和传媒代理机构旨在更新其品牌形象。随后，BBH公司于去年8月为职总英康更新品牌和在该城市国家的市场定位，展开了一项综合推广活动.
此次题为“make different”的推广活动为这家新加坡最大的人寿，健康及综合保险公司创造了一个完整的品牌标识 。
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