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2010_02
李奥贝纳赢得西门子中国帐户
2010-02-04 12:40 文/Anita Davis
上海 - 西门子中国已授予李奥贝纳上海其中国家电部门的创意帐户，并指定该机构在2010年上海世博会上负责西门子的创意工作。
据该机构透露，此次业务是在一场包括Sapient Nitro、麦肯光明、葛瑞及WE Marketing参与的激烈竞标比稿后赢得的。盛世长城是该帐户目前的代理机构。
李奥贝纳将负责该电器品牌的策略及创意工作，以及其2010年世博会的项目。
“最令人欣慰的是，西门子中国曾是我们过去的客户，而我们一直在努力把他们赢回来。”李奥贝纳上海董事长兼首席执行官Weiwei Chen说。
据西门子的网站资料显示，西门子最早在中国开展经营活动可以追溯到1872年，当时西门子公司向中国出口了第一台电报机。目前其业务跨越中国大陆的工业、能源和医疗保健领域，拥有90多家公司，61个办事处和43000名员工。
2008年西门子在中国的销售收入达到570亿元人民币(合83.5亿美元)。
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