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2010_02
视频: G2的Joe Celia谈中国的增长
2010-02-05 12:30 文/本刊记者
亚太地区 - G2全球董事会主席兼首席执行官Joe Celia (如圖) 评论说，一些机构将其"外国经理人空降"到亚太地区来领导当地市场的运作，这样的做法其实是错误的。
Celia最近到香港参加该G2的亚太地区会议时坦率地谈到了该网络机构在本地区的优势及弱点，并指出，G2之所以有所成功，部分原因是在于该机构在每个市场都设有本地的业务负责人。“我们不应该把它当做一个区域 ，而是应该把 它想成一个国家和群体，”Celia建议，并告诫说亚太地区的多样化对于那些遵循严格实施区域结构的机构来讲会有些问题。“我们应该抵制同化的诱惑。”
Celia接着指出，G2在如马来西亚，日本和韩国市场做到了相当的规模 ，但目前在中国和澳洲市场却很难做响。
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