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玛氏中国委任北京实力传播
2009-04-14 10:29 文/Benjamin Li
北京-玛氏中国在通过了对包括竞立公司,尚扬媒介,浩腾媒体和MediaVest (星传媒体)等传媒代理商的评估后,委任实力传播作为该公司的传媒策划和广告购买代理商。
根据合同，实力传播将在下个月末开始工作，以接替竞立公司过去六年以来的职责工作。埃森哲市场科学协助了这次从去年第三季度就开始评估活动。
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