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奥美任命博德沛为全球效果总监
2009-06-18 12:28 文/David Blecken
全球 - 奥美任命其亚太区企划总监博德沛（Tim Broadbent）为全球效果总监，这一职位在奥美被首次设立。
博德沛将负责发展更为有效的沟通平台，并与整个网络的客户小组紧密合作。他也将直接服务于客户，他指出由于经济衰退客户“正开始对效果这一概念越来越感兴趣。” 他说：“[对效果]的兴趣一直存在，但它在不断地增长。有许多证据表明市场营销的预算正处于很大的压力之下，正是由于这样的原因，营销可以确实产生效果显然成为了一个热门的话题。”
“这不仅仅是获得一个好的评估结果的问题，而是应该在一开始就能做出更好的工作。”
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