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联合利华为其全球媒体招标拟定候选名单
2009-10-07 11:25 文/Anita Davis
全球 - 联合利华已经为其利润丰厚的全球媒体企划和购买账户候选了凯络，极致媒体，传立和PHD。
招标知情人士告诉Media说第二轮会议和展示上周在伦敦进行，而且最后一份候选名单将在11月初揭晓。这个快速消费品巨头最初7月份在其主要全球市场中推出了一次审评。其年度广告支出超过50亿美元。
经过审评的亚洲市场有印度和中国。世界其他市场有阿根廷，墨西哥，北美，英国，法国，德国，西班牙，意大利，荷兰和俄罗斯。
在亚洲，该招标将由Rahul Welde主管，他是驻新加坡，为其亚洲，非洲，中东和土耳其的媒体副总裁。
传立持有联合利华在该区域业务的一大部分，而且负责了联合利华和中国版的Ugly Betty之间备受赞誉的结盟。环球麦肯持有澳大利亚和台湾的一些账户。
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