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MediaTV: David Guerrero坐在雅虎大构思椅子上
2009-10-29 10:57 文/本刊记者
亚太 - David Guerrero,天联Guerrero/天时整合行销菲律宾主席和首席创意执行官，说亚洲在广播的创意输出仍落后与西方。
在Spikes亚洲演讲时，Guerrero说在广播界有比其他广告行业更多的规范，而且更难于逃避。“我认为在有些领域如电台广播和电视還没有得到它们该得到的重视，”他在一次雅虎赞助的访谈中说。“原因它们比不上户外或印刷方面那樣有实验性和变化。但因此更擁有值得探索和发展的机会。”
他接着说：“印刷业界非常乐意打破常规，故印刷业的发展也比较活泼。”
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