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钟桥轩晋升为奥美上海集团策略总监
2010-01-20 11:04 文/Benjamin Li
上海 - 上海奥美近日提升钟桥轩（如图）的职务，委派其担任新成立的集团策略总监一职，以增强上海办事处的规划工作。
此前，钟桥轩曾担任奥美北京摩托罗拉全球传媒帐户的区域策略总监。奥美的Anthony Wong目前接任了这一职务。上任新的职务后，钟桥轩将负责将奥美各部门的策略整合，并且试图将更深刻的消费者洞察带入奥美的推广活动中。
钟桥轩带来了他在大中国9年的策略规划经验。他曾是WPP集团Enfatico项目的核心任务，负责该集团与戴尔公司的策略性合作关系。
钟桥轩将同时向奥美互动中国区总裁Chris Reiterman，奥美集团中国首席策划总监Mickey Chak和奥美亚太区区域策划主管Paul Matheson汇报。
作为一名为奥美大中国团队效力多年的员工，钟于2001年加入该机构，并曾经在多家分公司担任不同的职务，其中包括奥美香港及南中国分部的策划部负责人和奥美北京的集团策划总监。他曾与多家跨国公司客户有过合作，其中包括美国运通，可口可乐和Lee Jeans等。
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