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百事食品选定浩腾媒体作为其价值1.5亿美元的中国帐户代理
2010-02-11 12:51 文/Kate Nicholson
上海 - 继与传立媒体展开了一场最终决战之后，浩腾媒体公司近日赢得了百事食品在中国的媒体帐户。
机构内部消息来源证实了这一消息，并告知该业务的价值为1.5亿美元。浩腾媒体将掌控该品牌在中国大陆的媒体策划，购买和数码业务。
此帐户包括了百事食品所有的品牌，其中有乐事薯片，多力多滋和奇多。
这一消息公布之际正逢百事公司宣布打算在未来3年中在该国投资10亿美元，原因是认同对中国目前已成为软饮料和零食食品行业中迅速增长的新兴市场。
据消息灵通人士透露，该食品巨头将2010年的工作重点侧重于中国大陆“较低级别城市的市场扩展”。
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