2009年6月1日

可口可乐|可乐本质|上海

可口可乐公司通过吸引青少年和年轻人感官的方式重新建立起与他们的联系。

可口可乐|可乐本质|上海
这个广告延续了“爽”这一主题,表现了冰爽可乐所能带给人们的身体上、情感上以及精神上的那种清爽宜人的感觉。









Credits:
Project Coke Instrinsics
Client Coca-Cola China
Creative agency Red Lounge
Creative director Julian Hernandez
Copywriters Anson Gu, Julian Hernandez
Art director Antonin Lelievre
Agency producer Cherry Lee
Director Ken Lambert
Production company Sheepishlion
Post-production company Post Modern
Media agency Starcom Media
Digital agency wwwins Consulting
Creative director Tim Doherty
Associate creative director Miya Lee
Art director & designer Baby Guo
Copywriter Cain Peng
Senior interactive designer Ido
Muti-media director Jerry Lee
Exposure Television, outdoor, online

 

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来源:
Campaign 中国