2009年9月24日

恒美有起色,安利中国任务提升浩腾

商业表现排名由Media杂志每月编辑。商业表现是根据帐户盈亏的年率账单价值衡量的。

恒美有起色,安利中国任务提升浩腾











Creative Performance League August
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & 
Mather
Sephora, China; Danone, Singapore 15.2 4 203.4
2 McCann 
Worldgroup
Bristol-Myers Squibb (Baraclude), Korea;
Dish TV, India
11.5 - 164.5
3 Euro RSCG Pizza Hut, Hong Kong; Quest Diagnostics, India 16.5 - 122.3
4 TBWA - - - 100.9
5 DDB
Volkswagen, India;
Don/KR Smallgoods,Australia
       25
- 95.4
6 BBDO United Nations Development Programme,
Thailand; SCG Network Management,Thailand
10.1 - 84.5
7 Leo Burnett - 0.5 60.5
8 Y&R Resorts World Sentosa, Singapore;
Dairy Queen,Thailand
15.5 - 59.1
9 BBH - - - 55.5
10 Saatchi &
Saatchi
- - - 30.9
11 JWT Cofco Activation, China;
Cofco Frozen Meat, China
10 - 26.9
12 DraftFCB - 1 3 25
13 Bates141 Oxy, India; Colors, India 3.8 - 21.2
14 Grey Group PT Jamsostek Persero, Indonesia;
Hanssem Furniture, Korea
1.5 - 18.1
15 Lowe - - 0.2 1.3


Media Performance League August
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Carat Maximum Advertising Novartis, China;
Lenovo,Taiwan
35.3 3 568.5
2 PHD Ferrero Australia,Australia;
Abbott, Philippines
18.9 1 261.6
3 Mindshare 3M,Taiwan; Xenos Technologies, India 18.2 2.7 124.2
4 Universal
McCann
Texas Instruments, China;AIA, Singapore 15.2 1 105
5 OMD Amway, China;
AmTRAN Technology,Taiwan
41.3 5.8 102.6
6 Zenith
Optimedia
 Maybank, Malaysia; Rebecca, China 21.7 - 89.5
7 MEC Economic Development Board, Singapore;
Mont Blanc, India
21.5 8 86.9
8 MPG - - - 82.3
9 Dentsu
Fujifilm, Singapore;
Cathay Financial Group,Taiwan
7.2 0.5 47.4
10 Initiative Hotel Club, Singapore;
Black Design, Sinapore
1.2 - 19.3
11 Vizeum - 1.9 3.3 -7.1
12 Starcom - - - -72.6
13 Maxus Jin Di, China;
Titan Watches, Singapore
2.5 12.7 -80.5
14 MediaCom San Quan, China;P&G, Singapore 20.5 - -241.9


METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
 
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information.  The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues.  Retained business is not included.  
 
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan. 

Please email newbusinessleague@media.asia for further details or to update billings.


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