2010年5月17日

通用电气 | 儿童 | 中国

通用电气(GE)已于今日在中国推出了一个名为‘儿童’的企业宣传活动,意在促进人们对其保健范围和节能技术的关注。

通用电气 | 儿童 | 中国
该活动邀请了通用电气中国的包括能源,运输,保健和航空等不同部门员工的孩子来说出他们的想法。

该活动作为一个将逐步推出的大型系列活动的一部分,结合了GE‘用梦想启动未来’的全球口号。
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Translated synopsis:
Girl 1: The trains that my father makes allows people to travel to far away places.
Girl 2: And help many people.
Writing on screen: ‘GE transportation’
Boy: For my father, his goal is to make our environment a better place.
Writing: ‘GE energy’
Girl 3: My father made an engine, which lets airplanes fly for longer.
Writing: ‘GE aviation’
Girl 4: I want to make a very very large hula-hoop, to help heal the sick patients.
Writing: ‘GE innovative idea for healthcare’
Voice over: Innovation today for the world’s tomorrow.



Credits:
Project Kids
Client General Electric China
Creative agency BBDO Shanghai
Creative directors Leong Wai Foong, Awoo Lai
Copywriter Jay Qian
Art director Billy Tang, Sam Zhu
Account servicing Kevin Bogusz, Johnny Ma
Television producers Grace Yu, Katherine Miao
Production company Moviola
Producer Jenny Lee
Director David Tsui
Exposure Telelvision
来源:
Campaign 中国

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