2009年4月9日

韩国广告监测

这是一项对各产品市场排名第一的电视广告所做的回顾调查。Adwatch收录了罗列了每过去两周排名第一的品牌,和这些品牌宣传活动背后的代理商及电视广告买家。

韩国广告监测









Position Last Ranking Brand Agency/TV Buyer Percentage
1 (1) Hi Mart Will Communication/Will Communication 79%
2 (-) S Oil Cheil Worldwide/Cheil Worldwide 66%
3 (11) Samsung Electronics Cheil Worldwide/Cheil Worldwide 64%
4= (-) Show Cheil Worldwide/Cheil Worldwide 63%
4= (8) Raemian Cheil Worldwide/Cheil Worldwide 63%
6 (14) Kyobo Life AXA Direct Insurance HS Ad/HS Ad 62%
7 (5) SK Telecomil TBWA/SK M&C 60%
8 (-) Hauzen Kimchi Refrigerator Cheil Worldwide/Cheil Worldwide 57%
9= (-) Anycall Haptic Cheil Worldwide/Cheil Worldwide 56%
9= (-) Daelim e.Comfortable Life Dae Hong Advertising/Dae Hong Advertising 56%
11 (8) Avante Innocean Worldwide/Innocean Worldwide 54%
12= (3) Shinhan Bank Han Com/Han Com 50%
12= (-) Hyundai Card TBWA/Innocean Worldwide 50%
14 (12) LG Telecom OZ LG Ad/LG Ad 49%

来源:
Campaign 中国
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