2009年5月7日

香港广告检测

对每个市场顶端电视广告回顾作出独家调查研究。Adwatch排行表将列出过去两个星期内的最好的品牌宣传排名和这些宣传推广活动背后的代理机构和电视买家。

香港广告检测
Q. Which of the following TV commercials do you remember seeing recently?







Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Coltalin GP Extra In-house/In-house 86%
2 (2) Panadol Cold & Flu Hot Remedy Ogilvy & Mather/MediaCom 82%
3 (-) SKII Facial Treatment Essence Leo Burnett/Starcom 75%
4= (-) Eclipse Mints BBDO/MediaCom 74%
4= (7=) McDonald's DDB group/OMD 74%
6 (-) Coca-Cola McCann Erickson Guangming/ Universal McCann 73%
7= (7=) Promise Finance Asatsu DK/Asatsu DK 72%
7= (-) Dequadin Lozenges Grey/MediaCom 72%
9 (7=) Rejoice Leo Burnett/Starcom 71%
10 (-) Johnson's Baby Lowe/OMD 70%
11= (-) Mead Johnson Saatchi & Saatchi/Starcom 69%
11= (-) Cafe De Coral Bates141/Bates141 69%
13= (-) Salonsip Asatsu-DK/Asatsu-DK 66%
13= (-) Rabbit Brand Hakuhodo/In-House 66%


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来源:
Campaign 中国
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