2009年6月12日

麦当劳 | 麦送运动 2009 | 香港

麦当劳正在香港促销24小时麦送运动,首先亮相的是其在无线电视的3分钟广告,随后的推动活动包括通过报刊、电台、户外和在线的宣传。

麦当劳 | 麦送运动 2009 | 香港
麦当劳正在香港促销24小时麦送运动,首先亮相的是其在无线电视的3分钟广告,随后的推动活动包括通过报刊、电台、户外和在线的宣传。

这项综合运动是一项长期的品牌计划,第二阶段的电视短片由流行歌星陈奕迅和容祖儿为麦当劳进行外递服务不久将公布。









Credits:
Project McDelivery Launch Campaign 2009
Client McDonald’s Restaurant Hong Kong
Creative agency DDB Group, Hong Kong
Group creative director Jeffry Gamble
Creative director Asawin Phanich
Senior art director Jackson Wong
Associate art director Winnie Chan
Senior copywriter Polly Ko
Head of broadcast Annie Tong
Regional planning director Shiggy File
Business director Irene Tsui
Account director Amy Fok
Account manager Grace Lam
Account executive Eleanor Choi
Interactive agency Tribal DDB, Hong Kong
Managing partner & creative director Kevin Chiu
Senior copywriter Tammy Foo
Art director Joe Lai
Senior designer On Yee Lok
Interactive designer Stella Yuen
Senior programmer Chui Yee Tang
Programmer Alvin So
Senior account executive Jasmine She
Media agency OMD
Production company The Clan Too
Director Johnny Au
Exposure Television, print, outdoor, online



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来源:
Campaign 中国
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