本刊记者
2018年4月4日

2018中国数字媒体大奖入围名单出炉

颁奖典礼将于4月26日在上海明天广场JW万豪酒店举行。

2018中国数字媒体大奖入围名单出炉
2018中国数字媒体大奖入围名单正式出炉。颁奖典礼将于4月26日在上海明天广场JW万豪酒店
举行,活动目前仍接受席位预订
 
此项颁奖典礼将会在Digital360Festival进行, 这为期两天的活动包括了Campaign亚太在中国的年度品牌活动Digital360中国主峰会, 以及一个为未来数字营销人才提供实践培训的会前研讨会DigitalWorks
 
入围名单如下 (英文): 

SECTOR AWARDS

Campaign Agency Brand Country
Beverages (alcoholic)
Today is Friday 180.ai Matini China
Créateurs de Convivialité Campaign Burson Cohn & Wolfe Pernod Ricard China China
Heineken - Let’s Band Before Band Medialand Digital Strategy Limited Heineken Taiwan
Food & Beverage Products - non alcoholic (including Pet Food)
Anmum YOU&B MediaCom Hong Kong Anmum Hong Kong 
McDonald's Has Hip-hop: Snacks Also Have Big Dreams NA McDonald's China
NESCAFÉ SENSE CAFE Ogilvy Beijing NESCAFÉ China
NESCAFÉ Magic TV Ogilvy Beijing NESCAFÉ China
Shogun and Tamago Bring the Love Back! OMD Hong Kong McDonald's Hong Kong 
Home Furnishing, Appliances & Household Appliances
Visible Healthy Blue:2017 Philips Air Cleaner all-round Products upgrading campaign Unique Digital Marketing Philips China
Play it cool @campus Unique Digital Marketing Philips China
Let's kids love to brush teeth xplusdigital Philips China
2018 CNY Monster Hunt xplusdigital Philips China
Advisor for new mum in 72 hrs xplusdigital Philips Avent China
Pharmaceuticals, Consumer Health
Lifespace-1 vs. 10000  JUXT Life-space China
The Flixonase Allergy Monitor MediaCom Flixonase China
GSK-Voltaren&Fenbid, "Medicine" Has Changed, Saying Goodbye To "Pain" NA Voltaren&Fenbid China
Data Cultivation for Business Prosperity OMD Hong Kong Illuma Organic Hong Kong 
Beauty Products, Cosmetics & Toiletries
Jahwa《Data-driven Consumer Fishing Plan》 BAOZUN Jahwa China
Close Shave Kisses Beijing Dentsu Advertising Lamdash China
Power to the Queens Mindshare China Maybelline China
24 Hour Doctor PHD Lifebuoy China
Rexona Resolves A Social Stench PHD Hong Kong Rexona Hong Kong 
Consumer Products – Others Including Durable Goods
Skechers: HIP-POP Campaign BAOZUN Skechers China
Hijacking the Largest Shopping Festival in the World Mindshare China Uniqlo China
Nike Kyrie x Bili Bili Mindshare China Nike China
Nike Air Max Day Mindshare China Nike China
Got Next – High School Basketball League Mindshare China Nike China
Cars, Automotive and Transportation Services
Levin Internet Innovation Project in Nov-Dec Y2017 Beijing Dentsu Advertising Co., Ltd GuangZhou Branch Levin China
New Panamera Executive Model Launch: Ode to Joy & Liu Tao in Leipzig VR Film PHD China Porsche China
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants)
Tourism Australia: Connecting High Value Audiences through VR Cadreon Tourism Australia China
JW Marriott - Taste the Journey Isobar Hong Kong Limited JW Marriott Hong Kong 
Turning KFC into Gamers' Playground Mindshare China KFC China
Financial Services/Insurance, Commercial Public Services, Business Products & Services
2018 Ping An Fortune Festival Integrated Campaign/LISTEN TO YOUR VOICE, WE KNOW YOU BETTER Infinity Digital Ping An China
Where Data and Creativity Meet To Drive Business Performance iProspect Hong Kong Standard Chartered Bank Hong Kong 
The documentary of NA Goldenway Group China
Money's secrets QianBao Fintech Money's secrets China
AIA Health Awareness Campaign Reprise AIA China
Household Products, Maintenance
Embrace the Extraordinary With OMO PHD OMO China
Fashion & Jewellery
TOUS: Connecting High Value Audiences (HVA) in Social via Challenging Publishers’ Data Status Quo Cadreon TOUS China
Swarovski Christmas Campaign 2017 Digital Luxury Group DLG (Shanghai) Consulting Co., Ltd. Swarovski China
Montblanc Summit Campaign 2017 Digital Luxury Group DLG (Shanghai) Consulting Co., Ltd. Montblanc China
GU Launch in Hong Kong Hakuhodo Hong Kong Limited GU Hong Kong 
Luxury from Social Commerce to Store MediaCom Vacheron Constantin China
Corporate Image & Corporate Social Responsibility
McDonald's "hey! This table has a story." @comm McDonalds China
Expand your horizon & watch the sea / Oris dentsu X Taiwan Oris Taiwan
There's always a way to make life better iConic advertising Philips China
Tencent: Interactive 99 Charity Day Campaign Posterscope China(Dentsu Aegis Network) Tencent Corporate Development Group China
One year QianBao Fintech QianBao Fintech China
Charities, Public Health & Safety, Public Awareness Messages
Ovarian Health Action Mindshare Hong Kong Limited NA Hong Kong 
HKJC Striding On With A.I Image Recognition PHD Hong Kong, Uth Creative Group The Hong Kong Jockey Club Hong Kong 
Technology, Telecommunications, Software Products & Services
The Samsung Galaxy C of China! Samsung Beijing IQIYI Technology  Co Ltd. China

MEDIA AWARDS

Campaign Agency Brand Country
Search / Search Engine Optimzation
SKII - System Search MediaCom SKII China
Dah Sing Insurance Search Campaign New iMedia Solutions Limited Dah Sing Insurance Hong Kong 
Mobile
Air Pollution Discount / Kentaro Mito Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Hadagokochi China
The Flixonase Allergy Monitor MediaCom Flixonase China
Turning KFC into Gamers' Playground Mindshare China KFC China
24 Hour Doctor PHD Lifebuoy China
Neutrogena: Free Under the Sun UM Neutrogena China
Display, Banners and Other Rich Media
Snickers - Exam Banner Buddy MediaCom Snickers China
Hijacking the Largest Shopping Festival in the World Mindshare China Uniqlo China
Nike Emoji Trash Talk Mindshare China Nike China
Jumanji: Welcome to the Jungle Launch OMD Taiwan NA Taiwan
Website & Microsite
JW Marriott - Taste the Journey Isobar Hong Kong Limited JW Marriott Hong Kong 
Anmum YOU&B MediaCom Hong Kong Anmum  Hong Kong 
Songs Of Tansience Medialand Digital Strategy Limited Cheer Chen Taiwan
Capture Your Artistry ULTD Ltd. Artisan House Hong Kong 
THE FOREST shopping mall official website ULTD Ltd. The Forest Hong Kong 
Social Media
Burger King 2017 CNY Grilled Portabella Beef Burger Campaign 6e GROUP Burger King China
Got Next – High School Basketball League Mindshare China Nike China
Shogun and Tamago Bring the Love Back! OMD Hong Kong McDonald's Hong Kong 
24 Hour Doctor PHD Lifebuoy China
Knorr bring back the failed western dishes PHD Taiwan, Dentsu One Knorr Taiwan
Apps, Gaming
GU Launch in Hong Kong Hakuhodo Hong Kong Limited GU Hong Kong 
Turning KFC into Gamers' Playground Mindshare China KFC China
Integrated Cooperation of Mobike and Dragon Valley Game Posterscope China Tencent Interactive Entertainment Group China
Interactive Media / Video
Close Shave Kisses Beijing Dentsu Advertising Lamdash China
adidas PureBOOST DPR: Explore the City Carat China Adidas  China
NESCAFÉ GOLD - A life of dedication, a cup of craftsmanship Ogilvy Beijing NESCAFÉ China
Resolves A Social Stench PHD Hong Kong Rexona Hong Kong 
Craz3Match Game Thematic AR Placement Posterscope China Tencent Interactive Entertainment Group China
KOL Influencer / Viral Marketing
Burger King Aug LTO IMC Campaign 6e GROUP Burger King China
Power to the Queens Mindshare China Maybelline China
NESCAFÉ SENSE CAFE Ogilvy Beijing NESCAFÉ China
NESCAFÉ 1+2- Have a cup of coffee first Ogilvy Beijing NESCAFÉ China
Shia is everywhere OMD Taiwan NA Taiwan
Digital Media Innovation
Heineken - Let’s Band Before Band Medialand Digital Strategy Limited Heineken Taiwan
Power to the Queens Mindshare China Maybelline China
Turning KFC into Gamers' Playground Mindshare China KFC China
Nike Kyrie x Bili Bili Mindshare China Nike China
HKJC Striding On With A.I Image Recognition PHD Hong Kong, Uth Creative Group The Hong Kong Jockey Club Hong Kong 
Data Analytics / Insights
Jahwa《Data-driven Consumer Fishing Plan》 BAOZUN Jahwa China
Where Data and Creativity Meet To Drive Business Performance iProspect Hong Kong Standard Chartered Bank Hong Kong 
Hijacking the Largest Shopping Festival in the World Mindshare China Uniqlo China
Trimester targeting with Huggies Mindshare China Huggies China
Rexona Resolves A Social Stench PHD Hong Kong Rexona Hong Kong 
Integrated
BURGER KING: Your Mouthful whopper BK custom-make for you BAOZUN Burger King China
Häagen-Dazs: Mid Autumn Festival Campaign BAOZUN Häagen-Dazs China
NESCAFÉ SENSE CAFE Ogilvy Beijing NESCAFÉ China
NESCAFÉ 1+2- Have a cup of coffee first Ogilvy Beijing NESCAFÉ China
Embrace the Extraordinary With OMO PHD OMO China
E-Commerce
BURGER KING: Your Mouthful whopper BK custom-make for you BAOZUN Burger King China
Häagen-Dazs: Mid Autumn Festival Campaign BAOZUN Häagen-Dazs China
Air Pollution Discount / Kentaro Mito Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. Hadagokochi China
Trimester targeting with Huggies Mindshare China Huggies China
NESCAFÉ Magic TV Ogilvy Beijing NESCAFÉ China

DIGITAL MEDIA OWNERS AWARDS

Campaign Agency Brand Country
Most Innovative Media Technology
Allyes Allyes Group Allyes Group China
UMAX, Make Brand Alive FOCUS FILM LANEIGE China
iQIYI NA NA China
Best Use of Integration
Louis Vuitton Time Capsule Exhibition - Shanghai JCDecaux Momentum Shanghai Airport Advertising Co., Ltd Louis Vuitton China
iQIYI NA NA China
McDonald's"McDonald's Fans Festival" Socialab McDonald's China China
Classmate Xiaoming's IP Cooperation with QQfamily UM Classmate Xiaoming China
Drive High Quality Traffic to Viking Cruise Site Xaxis NA China

PEOPLE AND BRAND AWARDS

Person/Team Agency Brand Country
Digital Disrupter of the Year (Rising Star)
Bert Lam MediaCom Hong Kong MediaCom Hong Kong Hong Kong 
Digital Strategist of the Year
Eve Lo Isobar China Group NA China
Edison Woo MediaCom Hong Kong MediaCom Hong Kong Hong Kong 
David Wang QianBao Fintech QianBao Fintech China
Digital Marketer of the Year
Fiona WANG Allyes Group Allyes Group China
Joyce Chang BAOZUN BAOZUN China
Amber Liu LEO Digital Network NA China
Christian Solomon MediaCom NA China
David Wang QianBao Fintech QianBao Fintech China
Digital Communications Team of the Year
iQIYI Marketing Team iQIYI iQIYI China
Content and Creative Team Pixels Limited N/A Hong Kong 
Digital Media Innovator of the Year
Fiona Wang Allyes Group Allyes Group China
CAPPER Carat China Carat China China
Isobar China Group Isobar China Group NA China
LEO LEO NA China
MediaCom Hong Kong MediaCom Hong Kong MediaCom Hong Kong Hong Kong 
Mobile Brand of the Year
Pixels Limited Pixels Limited N/A Hong Kong 
Money's secrets QianBao Fintech QianBao Fintech China

 

来源:
Campaign 中国

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