本刊记者
2024年4月8日

2024 DMA 中国数字媒体大奖入围名单公布

2024中国数字媒体大奖入围名单已经公布, 颁奖典礼将于4月25日举行。

2024 DMA 中国数字媒体大奖入围名单公布

Campaign亚太 4月8日公布了2024年中国数字媒体大奖入围名单。

Digital Media Awards 旨在表彰最优秀的数字营销作品、创新和人才,同时也是对大中华区在全球数字产业中影响力不断提升的认可。本年度共有136件作品入围。最终获奖名单将于4月25日正式公布。欢迎点击注册参加DMA2024颁奖活动。

时间:2024年4月25日(周四)
地点:上海静安瑞吉酒店
形式:鸡尾酒会
着装:精致休闲
时间表:
18:30 注册
19:00-21:00 颁奖

查看英文版:Shortlists for Digital Media Awards 2024 released

关于DMA,请您继续关注Campaign亚太更多报道

以下是入围作品:

INDUSTRY EXCELLENCE AWARDS
Category Campaign Title Company Brand Credited Market
Beauty and Cosmetics Bioré My princess style dentsu X KAO Taiwan
Celebrating Love & Beauty on 5.20 with Kérastase THINK CHINA Kérastase Hong Kong SAR
Clarins Precious Launch Campaign Assembly Clarins Hong Kong SAR
L'Occitane’s Programmatic Flank Maneuver Mindshare China L'Occitane China
The Virtual Asset Foundry Mediaman/ Zixelise AmorePacific China
Consumer Products and Services All Roads Lead to Nike Sportchella Mindshare China Nike China
Dr.P: Elderly's Enjoyable Aging Life PHD Taiwan Dr.P Taiwan
Evolve Social Media, Seeding to Performance Focused OMD China Philips China
LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND Initiative LEGO China
The Selfish Gifters Initiative LEGO China
Electronic Products “Join The Flip Side” with Samsung HK THINK CHINA Samsung Electronics Hong Kong SAR
A Perfect Marriage of Product and Sustainability Starcom Samsung Electronics Taiwan
Finance, Banking, and Insurance Choosing Blue Is Just That Easy Assembly Blue Insurance Hong Kong SAR
Promise x Lollytalk Cheerleading Campaign EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong Promise Hong Kong Hong Kong SAR
Total Solution Rangers OMD Taiwan KGI Securities Taiwan
Food, Confectionary, and Restaurants Cracking the Code: Magnum's New Influencer Formula Mindshare China Magnum China
KFC: The New Late Night Spot Mindshare China KFC China
Skittles – Absurd Island BBDO China (Shanghai)/ Essence Mediacom/ Xverse Skittles China
VEDAN's Groundbreaking Cross-Border Partnership Program TVBS Media VEDAN Taiwan
Non-Alcoholic Beverages 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Health starts from 0 Mindshare China AMX China
KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Plant's Selected Takes Over Breakfast Mindshare China Plant’s Selected China
Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China
Pharmaceuticals and Healthcare Kang Wang x YiChan Destigmatize Scalp Health Issues EssenceMediacom China Kang Wang China
MSD Gardasil - Keep living Initiative MSD China
Smart-Lunch-Box: Making a healthy diet easier and happier Spark Foundry Taiwan Glucerna Taiwan
Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Turning Gameplay into Foreplay with Durex Mindshare China Durex China
Retail Stores “I AM HERE”— IP Marketing for Growth Chengdu IFS Chengdu IFS China
Carrefour Zhongyuan AI MemoCode dentsu X Carrefour Taiwan
Transportations and Automotives Mercedes-Benz E-Class Launch Campaign BBDO China (Beijing) Mercedes-Benz China
Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi Hong Kong SAR
Travel, Tourism, and Leisure City Canvas GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Hallo Hong Kong Halloween GREY Hong Kong/ Carat Media Services Hong Kong Hong Kong Tourism Board Hong Kong SAR
Hello Hong Kong GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Making a unique urban city #StarlightBnB TVBS Media Taitung County Government Taiwan
Meet Hong Kong, Meet the World Hong Kong Tourism Board/ Make Noises Hong Kong Tourism Board Hong Kong SAR
Alcoholic Beverages No Shortlist
Corporate and Professional Services No Shortlist
Delivery Services No Shortlist
E-commerce No Shortlist
Education and Training No Shortlist
Energy and Petroleum To Be Announced
E-Sports and Gaming No Shortlist
Fashion, Watches, and Jewellery To Be Announced
Home Furnishing and Appliances To Be Announced
Household Products and Supplies No Shortlist
IT and Telecommunications To Be Announced
Pet Care To Be Announced
Public Sectors No Shortlist
MEDIA CATEGORY
Category Campaign Title Company Brand Credited Market
Best Digital Media Innovation All Roads Lead to Nike Sportchella Mindshare China Nike China
Anniverse 365 NFTs Medialand Digital Strategy Limited Anniverse 365 Taiwan
Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
Scan Your Blue Girl,Meet the AR Dragon RF Thunder/ QUOGEN TECH Blue Girl Beer China
Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Best Gamification Google Play Esports Campaign Essencemediacom Google Play Taiwan
KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Turning Gameplay into Foreplay with Durex Mindshare China Durex China
Best Integrated Marketing Campaign CDIFS “Unboxing” The High-Net-Worth Individuals Chengdu IFS Chengdu IFS China
The House of Suntory 100th Anniversary Campaign Devries Global Beam Suntory China
Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi Hong Kong SAR
Under Armour: Listen! Don't Run. BlueMedia Under Armour China
We are the Changemakers Shell China/ BCW Beijing Shell China
Best Mobile Campaign Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun EssenceMediacom China Cuixiangmi China
Hunting the Haunting Zenith Taiwan/ Digitas Taiwan 20th Century Studios Taiwan
MSD Gardasil 520 - Love is Action Initiative MSD China
Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Best O2O Marketing LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND Initiative LEGO China
Minute Maid Sparkles Across Content, Conversation and Commerce EssenceMediacom China Minute Maid China
Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China
Skittles Thematic_Jump Into The Rainbow EssenceMediacom China Skittles China
Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi Hong Kong SAR
Best Out-Of-Home Come And Say G’day UM Tourism Australia China
Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong Hivestack/ Omnicom Media Group/ L'Oreal Helena Rubinstein Hong Kong SAR
Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi Hong Kong SAR
Valentino - Pink Up the Summer iProspect Taiwan Valentino Beauty Taiwan
Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL Wavemaker China Xiaohongshu China
Best Pandemic Digital Response KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
PizzaHut Delivery I am sorry "ZeroHarm" to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan
Best Performance Marketing DFS CIRCLE Campaign Assembly DFS CIRCLE China
Empowering Performance: Airbnb China's Precision Targeting Strategy EssenceMediacom Airbnb China
Evolve Social Media, Seeding to Performance Focused OMD China Philips China
Promise x Lollytalk Cheerleading Squad Campaign EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong Promise Hong Kong Hong Kong SAR
Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China
Best SEO/SEM Campaign Delivering Elevated Luxury through Personalized Marketing Assembly Mandarin Oriental Hotel Group China
PizzaHut Delivery I am sorry "ZeroHarm" to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan
Best Social Media Campaign 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
Come And Say G’day UM Tourism Australia China
M&M's Fun Hunting for Pink EssenceMediacom China M&M's China
TATA Children's Day Relaunch EssenceMediacom China TATA China
Best Use of Content KFC: The New Late Night Spot Mindshare China KFC China
Repainting Resilience: Dulux’s Double-IP Campaign Amid Economic Slowdown EssenceMediacom Dulux China
The Selfish Gifters Initiative LEGO China
Turning Gameplay into Foreplay with Durex Mindshare China Durex China
Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi Hong Kong SAR
Best Use of Data 2023 Visa FWWC CITIC Douyin Livestream Visa Worldwide/ CITIC/ Digitas China Visa China
Adding a Sip of Balance After China's Meals EssenceMediacom China Chunyue Flat Soda Beverage China
Airbnb's Data Symphony: Orchestrating Unique Chinese Experiences EssenceMediacom/ GroupM Nexus Airbnb China
L'Occitane’s Programmatic Flank Maneuver Mindshare China L'Occitane China
Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Best Use of E-Commerce Celebrating Love & Beauty on 5.20 with Kérastase THINK CHINA Kérastase Hong Kong SAR
Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China
Best Use of Influencer City Canvas GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
I Read the SCMP Assembly SCMP Advertising Hong Kong SAR
Mercedes-Benz E-Class Launch Campaign BBDO China (Beijing) Mercedes-Benz China
Yili Guliduo Village CEO CNY Marketing Campaign Mindshare China Guliduo China
Best Use of Interactive Media Running into the Future Spark Foundry Taiwan/ Digitas Taiwan New Balance Taiwan
Snickers: The World's First Ultraman-Themed Gaokao Experience EssenceMediacom China Snickers China
Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Taste the Future with Coca-Cola Creations Y3000 EssenceMediacom China Coca-Cola China
Today we are all Martians Mars Mars Taiwan
Best Use of Live Streaming “OffBeat On Air” / “OffBeat 360” Hong Kong Police Force Public Relations Wing Hong Kong SAR
1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Clarins TR DSL Social Campaign Beijing JUXT Marketing Services Clarins China
KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Yili Guliduo Village CEO CNY Marketing Campaign Mindshare China Guliduo China
Best Use of MarTech Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan
The Virtual Asset Foundry mediaman/ Zixelise AmorePacific China
Universal Domain Operations Boost De'Longhi's Business Growth Wavemaker/ GroupM Nexus De'Longhi China
Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Best Use of Programmatic Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan
If You Seek Mindshare/ GroupM Nexus New Zealand Tourism Board China
Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China
Strategic Media Proficiency:Cathay Pacific's Revival and Sales Uptick Zenith Taiwan Cathay Pacific Taiwan
Swellfun· Innovation of Baijiu Heritage and Beauty Wavemaker/ GroupM Nexus Swellfun China
Best Use of Real-Time Marketing All Roads Lead to Nike Sportchella Mindshare China Nike China
Slow Down and Taste the Sweetness with ATH EssenceMediacom China Authentic Tea House China
Unraveling Mom’s untold truth with intention-led communication Zenith Taiwan NAN Taiwan
Best Use of Short Video Cracking the Code: Magnum's New Influencer Formula Mindshare China Magnum China
Hello Hong Kong GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
HERO (HEalthy and Resilient Officer) Hong Kong Police Force Psychological Services Group Hong Kong SAR
Hong Kong Police Douyin Official Account Public Relations Wing Hong Kong Police Force Hong Kong SAR
MSD Gardasil - Keep living Initiative MSD China
Schwarzkopf CNY Campaign - POWER TO UNLEASH BEAUTY UM Schwarzkopf China
Best Use of Website & Apps Leveraging Weather To Boost Tea Trials EssenceMediacom China Yangguang China
Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Villeroy & Boch launch new website in China Villeroy & Boch China Villeroy & Boch China
DIGITAL MEDIA OWNERS
Category Title Company  Brand Market
Best Use of Integration F23 JWBL Brand rejuvenation IMC campaign Ruder Finn Marketing & Communications, Shanghai Office Johnnie Walker Black Label China
GP Batteries Extra Playtime Campain Guangzhou Ahead Digital GP Batteries China
Most Innovative Media Technology No Shortlist
PEOPLE AND COMPANY AWARDS
Category Nominee
Best Digital Marketing Team No Shortlist
Digital Media Innovator of the Year No Shortlist
Digital Strategist of the Year No Shortlist

 

来源:
Campaign Asia

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