本刊记者
2024年4月25日

DMA中国媒体数字大奖2024获奖名单公布

EssenceMediacom赢得Agency of the Year大奖,欢迎查看完整获奖名单。

DMA中国媒体数字大奖2024获奖名单公布
4月25日,2024年数字媒体大奖颁奖典礼在上海举行。当晚,Campaign亚太 公布了2024 DMA的获奖名单。 

2024年,EssenceMediacom凭借八项金奖、五项银奖以及三项铜奖摘得年度最佳代理商大奖(Grand Prix Agency of the year)桂冠

杜蕾斯品牌与Medialand Digital Strategy合作的Sync With Lover营销活动,赢得白金大奖(Grand Prix Platinum Award)。  

此外,Assembly、PHD、成都IFS、Medialand Digital Strategy、TVBS Media、BlueMedia、Zenith、Performics、壳牌、BCW、Havas、Hivestack、Omnicom Media Group、欧莱雅、iProspect、isobar、Carat 等品牌和代理商获得金奖。

Campaign亚太 主办的中国数字媒体大奖旨在表彰中国最佳数字营销作品、创意和人才,彰显大中华区对全球数字媒体发展与日俱增的影响力。

Campaign亚太 谨对所有获奖者及团队表示祝贺,同时感谢所有参赛团队及个人参与本年度中国数字媒体大奖的评选。 

点击查看此前公布的入围名单

完整获奖名单如下:
 
GRAND PRIX 
Category Award Title Agency/Company Brand Market
Platinum Award Winner Sync With Lover Medialand Digital Strategy Durex Taiwan
 
Category Agency / Company Market Award
Agency of the Year  EssenceMediacom China  China Winner
 
INDUSTRY EXCELLENCE AWARDS
Category Award Title Agency / Company Brand  Market
Beauty and Cosmetics Gold Clarins Precious Launch Campaign Assembly Clarins  Hong Kong SAR
Silver L'Occitane’s Programmatic Flank Maneuver Mindshare China L'Occitane China
Bronze Celebrating Love & Beauty on 5.20 with Kérastase THINK CHINA Kérastase  Hong Kong SAR
Consumer Products and Services Gold Dr.P: Elderly's Enjoyable Aging Life PHD Taiwan Dr.P Taiwan
Silver The Selfish Gifters Initiative LEGO China
Bronze LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND Initiative LEGO China
Electronic Products Silver A Perfect Marriage of Product and Sustainability Starcom Samsung Electronics Taiwan
Bronze “Join The Flip Side” with Samsung HK THINK CHINA Samsung Electronics Hong Kong SAR
Energy and Petroleum Gold Innovating Accessible Sustainability: Shell's AI-Driven Campaign to Eco-Mobility EssenceMediacom Shell China
Fashion, Watches, and Jewellery Bronze #WITH UT Collaborative MV Medialand Digital Strategy Uniqlo Taiwan
Finance, Banking, and Insurance Gold Choosing Blue Is Just That Easy Assembly Blue Insurance Hong Kong SAR
Bronze Promise x Lollytalk Cheerleading Campaign EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong Promise Hong Kong Hong Kong SAR
Food, Confectionary, and Restaurants Silver Skittles – Absurd Island BBDO China (Shanghai)/ Essence Mediacom/ Xverse Skittles China
Silver VEDAN's Groundbreaking Cross-Border Partnership Program TVBS Media VEDAN Taiwan
Bronze Cracking the Code: Magnum's New Influencer Formula Mindshare China Magnum China
Home Furnishing and Appliances Bronze Dyson: Precisely for Pets Mindshare China Dyson China
IT and Telecommunications Silver SAP ZERO-CARBON COURT Beijing JUXT Marketing Services  SAP China
Media and Entertainment Silver I Read the SCMP Assembly SCMP Advertising Hong Kong SAR
Non-Alcoholic Beverages Gold 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Silver KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Bronze Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China
Pet Care Silver The Call of Cats Edelman Public Relations Worldwide  Petgugu China
Pharmaceuticals and Healthcare Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Silver Turning Gameplay into Foreplay with Durex Mindshare China Durex China
Bronze Smart-Lunch-Box: Making a healthy diet easier and happier Spark Foundry Taiwan Glucerna Taiwan
Retail Stores Gold “I AM HERE”— IP Marketing for Growth Chengdu IFS Chengdu IFS China
Bronze Carrefour Zhongyuan AI MemoCode dentsu X Carrefour Taiwan
Transportations and Automotives Gold Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR
Bronze Mercedes-Benz E-Class Launch Campaign BBDO China (Beijing) Mercedes-Benz China
Travel, Tourism, and Leisure Gold Making a unique urban city #StarlightBnB TVBS Media Taitung County Government Taiwan
Silver Hello Hong Kong GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Bronze City Canvas GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
 
MEDIA AWARDS
Category Award Title Agency / Company Brand Market
Best Digital Media Innovation Gold Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
Silver All Roads Lead to Nike Sportchella Mindshare China Nike China
Bronze Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Best Gamification Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Silver KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Bronze Turning Gameplay into Foreplay with Durex Mindshare China Durex China
Best Integrated Marketing Campaign Gold Under Armour: Listen! Don't Run. BlueMedia Under Armour China
Gold We are the Changemakers Shell China/ BCW Beijing Shell China
Silver Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR
Best Mobile Campaign Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Silver Hunting the Haunting Zenith Taiwan/ Digitas Taiwan 20th Century Studios  Taiwan
Bronze Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun EssenceMediacom China Cuixiangmi China
Best O2O Marketing Gold Skittles Thematic_Jump Into The Rainbow EssenceMediacom China Skittles China
Gold Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR
Silver Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China
Best Out-Of-Home Gold Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong Hivestack/ Omnicom Media Group/ L'Oreal Helena Rubinstein Hong Kong SAR
Silver Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL Wavemaker China Xiaohongshu China
Bronze Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR
Best Pandemic Digital Response Gold PizzaHut Delivery I am sorry "ZeroHarm" to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan
Bronze KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Best Performance Marketing Gold Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China
Silver Evolve Social Media, Seeding to Performance Focused OMD China Philips China
Bronze Promise x Lollytalk Cheerleading Squad Campaign EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong Promise Hong Kong Hong Kong SAR
Best SEO/SEM Campaign Silver Delivering Elevated Luxury through Personalized Marketing Assembly Mandarin Oriental Hotel Group China
Bronze PizzaHut Delivery I am sorry "ZeroHarm" to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan
Best Social Media Campaign Gold 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Silver Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
Bronze M&M's Fun Hunting for Pink EssenceMediacom China M&M's China
Best Use of Content Gold Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR
Silver The Selfish Gifters Initiative LEGO China
Bronze KFC: The New Late Night Spot Mindshare China KFC China
Best Use of Data Gold Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Silver Adding a Sip of Balance After China's Meals EssenceMediacom China Chunyue Flat Soda Beverage China
Bronze L'Occitane’s Programmatic Flank Maneuver Mindshare China L'Occitane China
Best Use of E-Commerce Bronze Celebrating Love & Beauty on 5.20 with Kérastase THINK CHINA Kérastase  Hong Kong SAR
Best Use of Influencer Gold Coke Gives China's Icons a Refreshing Break EssenceMediacom China Coca-Cola China
Silver Yili Guliduo Village CEO CNY Marketing Campaign Mindshare China Guliduo China
Bronze City Canvas GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Bronze I Read the SCMP Assembly SCMP Advertising Hong Kong SAR
Best Use of Interactive Media Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
Silver Snickers: The World's First Ultraman-Themed Gaokao Experience EssenceMediacom China Snickers China
Bronze Running into the Future Spark Foundry Taiwan/ Digitas Taiwan New Balance Taiwan
Best Use of Live Streaming Gold 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China
Silver Clarins TR DSL Social Campaign Beijing JUXT Marketing Services Clarins China
Bronze KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China
Best Use of MarTech Gold Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan
Silver Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan
Bronze The Virtual Asset Foundry mediaman/ Zixelise AmorePacific China
Best Use of Programmatic Silver Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan
Silver Strategic Media Proficiency:Cathay Pacific's Revival and Sales Uptick Zenith Taiwan Cathay Pacific Taiwan
Bronze Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China
Best Use of Real-Time Marketing Gold All Roads Lead to Nike Sportchella Mindshare China Nike China
Silver Slow Down and Taste the Sweetness with ATH EssenceMediacom China Authentic Tea House  China
Bronze Unraveling Mom’s untold truth with intention-led communication Zenith Taiwan NAN Taiwan
Best Use of Short Video Gold Schwarzkopf CNY Campaign - POWER TO UNLEASH BEAUTY UM Schwarzkopf China
Silver Hello Hong Kong GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR
Bronze Hong Kong Police Douyin Official Account Public Relations Wing  Hong Kong Police Force Hong Kong SAR
Best Use of Website & Apps Silver Leveraging Weather To Boost Tea Trials EssenceMediacom China Yangguang China
Silver Sync With Lover Medialand Digital Strategy Limited Durex Taiwan
 
DIGITAL MEDIA OWNERS
Category Award Title Agency / Company Brand  Market
Best Use of Integration Silver F23 JWBL Brand rejuvenation IMC campaign Ruder Finn Marketing & Communications, Shanghai Office Johnnie Walker Black Label China
Best Use of Integration Silver GP Batteries Extra Playtime Campain Guangzhou Ahead Digital  GP Batteries China
           
Most Innovative Media Technology   No Shortlist No Award      
 

 

来源:
Campaign Asia

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