麦肯在创造了广为宣传的'Raffles Place Ghost’的活动后继续和GMP合作。这个新的‘笑是最好的良药’宣传活动利用笑话来给这个如何撰写完美简历之类的厌烦又严肃的话题增添乐趣。一个互动笑声测量器让访客纪录下他们的笑声为来者分析笑声指数。在线视频内容和在新加坡选定的医院和研究实验室附近的实地活动将同期进行。
“这个宣传活动是针对一群非常特殊的受众,所以它采用了一个与上个活动[Raffle Ghost]截然不同的方式。創意团队在设计该微网站时也避免不了地大声的笑。”麦肯光明新加坡的首席创意官Farrokh Madon说。
Credits:
Project Laughter is the Best Medicine
Client GMP Recruitment Services
Creative agency McCann Erickson, Singapore
Executive creative director Farrokh Madon
Copywriter Joseph Cheong
Art director Katherine Khor
Agency producer Charmaine Wong
Account servicing Hoong Yun Peng, Lena Liew, Ellen Tan
Director Melvin Mak
Production company Rushes
Audio AMX Audiophiles
Client manager Josh Goh
Exposure Online, events, direct mailing
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“这个宣传活动是针对一群非常特殊的受众,所以它采用了一个与上个活动[Raffle Ghost]截然不同的方式。創意团队在设计该微网站时也避免不了地大声的笑。”麦肯光明新加坡的首席创意官Farrokh Madon说。
Credits:
Project Laughter is the Best Medicine
Client GMP Recruitment Services
Creative agency McCann Erickson, Singapore
Executive creative director Farrokh Madon
Copywriter Joseph Cheong
Art director Katherine Khor
Agency producer Charmaine Wong
Account servicing Hoong Yun Peng, Lena Liew, Ellen Tan
Director Melvin Mak
Production company Rushes
Audio AMX Audiophiles
Client manager Josh Goh
Exposure Online, events, direct mailing
如欲免费收看Campaign媒介电子新闻,请即按此登记。