18天来,奥美上海领导了一个在线和手机推动鼓励人们出外探索,即使天气变冷。北京以及中国的人们被邀请使用短信在微网站用红旗标帜他们的户外地点。每插一面红旗就意味增加了赢取North Face产品和折扣的机会。
品牌大使台湾流行歌手Stanley Huang已经在北京的三里屯和上海的徐家汇主持了户外路演。
Credits:
Project Red Flag Campaign
Client The North Face
Creative agency Ogilvy Group, Shanghai
Executive creative directors Kevin Lee, Sean Sim, Natalie Lam
Creative directors Kit Ong, Nicki Wong, Kelvin Leong
Art directors & designers Kama Zhang, Hytal Ye, Zhang Zhen, Mingsheng, Zhanglei
Copywriters Adams Fan, Stanley Tao, Tino Liu, Joan Zheng
Account servicing Irene Shum, Nick Hu, Alister Leong, Vivian Tu
Agency producers Leon Lee, Aywei Wong
Media agency Neo@Ogilvy
Exposure Online, event
如欲免费收看Campaign媒介电子新闻,请即按此登记。
品牌大使台湾流行歌手Stanley Huang已经在北京的三里屯和上海的徐家汇主持了户外路演。
Credits:
Project Red Flag Campaign
Client The North Face
Creative agency Ogilvy Group, Shanghai
Executive creative directors Kevin Lee, Sean Sim, Natalie Lam
Creative directors Kit Ong, Nicki Wong, Kelvin Leong
Art directors & designers Kama Zhang, Hytal Ye, Zhang Zhen, Mingsheng, Zhanglei
Copywriters Adams Fan, Stanley Tao, Tino Liu, Joan Zheng
Account servicing Irene Shum, Nick Hu, Alister Leong, Vivian Tu
Agency producers Leon Lee, Aywei Wong
Media agency Neo@Ogilvy
Exposure Online, event
如欲免费收看Campaign媒介电子新闻,请即按此登记。