Subaru刚在九月以冒险为主体在澳洲内陆各地推广。這次Subaru正淡化其粗野形象而蜕变为适合每个人的汽车。
‘All 4 The Driver’宣传广告强调汽车性能,安全,和关怀。这个电视广告没有展示任何汽车和Subaru的标志。相反,该利用Subaru的员工为客户们铺路和道航來型造该公司为每个买者投上最好的技术和服务。这条谦逊和诚肯的创意设计让人们感到无比的安心。
该广告在乌克兰南部拍摄。“这个项目制作已经有一年多,也代表了我们同Subaru从策略到最后执行的一次完美合作,”李奥贝纳悉尼的联合创意总裁Andy DiLallo解释道。
Credits:
Project All 4 The Driver
Client Subaru
Creative agency Leo Burnett Sydney
Executive creative directors Andy DiLallo, Jay Benjamin
Copywriter & art director Gary Dawson
Executive TV producer Adrian Shapiro
Account servicing Tamara Klemich, Peter Fitzhardinge, Amanda Quested
Production company Revolver Films
Director Steve Rogers
Executive producers Michael Ritchie, Georgina Wilson
Music SoundTree
Post-production company Animal Logic
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。
‘All 4 The Driver’宣传广告强调汽车性能,安全,和关怀。这个电视广告没有展示任何汽车和Subaru的标志。相反,该利用Subaru的员工为客户们铺路和道航來型造该公司为每个买者投上最好的技术和服务。这条谦逊和诚肯的创意设计让人们感到无比的安心。
该广告在乌克兰南部拍摄。“这个项目制作已经有一年多,也代表了我们同Subaru从策略到最后执行的一次完美合作,”李奥贝纳悉尼的联合创意总裁Andy DiLallo解释道。
Credits:
Project All 4 The Driver
Client Subaru
Creative agency Leo Burnett Sydney
Executive creative directors Andy DiLallo, Jay Benjamin
Copywriter & art director Gary Dawson
Executive TV producer Adrian Shapiro
Account servicing Tamara Klemich, Peter Fitzhardinge, Amanda Quested
Production company Revolver Films
Director Steve Rogers
Executive producers Michael Ritchie, Georgina Wilson
Music SoundTree
Post-production company Animal Logic
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。