Ad Nut
2021年1月18日

展翅高飞——传统干邑品牌推出新广告

马爹利为中国及其他地区的新一代消费者重新诠释了一个古老的符号

一款可以追溯到1715年的法国干邑能否在当今中国的年轻人中获得成功?


马爹利BBH的新广告中,尝试将现有的品牌标志--每瓶酒上都有一只造型的鸟,与中国成语 "枪打出头鸟 "相对照,赋予它新的含义。

本次广告邀请了时装设计师陈安琪、电竞职业选手李晓峰(又名Sky)和歌手/演员陈坤加盟。影片由Wing Shya拍摄。

CREDITS

BBH China
Managing Partner & Executive Chairman, Publicis Groupe China: Arto Hampartsoumian
Chief Creative Officer: Kelly Pon
Executive Creative Director: Yinbo Ma
Associate Creative Director: Louis Li
Copywriter: CK Shan, Vincent Xing
Business Director: Joanne Liu
Associate Account Director: Emelyn Tan
Strategy Director: Tobias Wacker
TV Executive Producer: Weisian Lee
Print Producer: Ken Wang
Studio: Jiayi Yu

Production company: Smooth Production

Pernod Ricard China
VP, Marketing: Yann Soenen
Brand Director: Louis Cheng
Associate Brand Director: Tiger Wang
Senior Brand Manager: Selin Yin
Brand Manager: Dita Ouyang
Assistant Brand Manager: Keira Dong

Martell Mumm Perrier-Jouët
Marketing Director: Richard Black
Style Director: Axelle De Buffévent
Global Creative Content Director: Aurélie Torre
Global Creative Content Senior Brand Manager: Elaïs De Bastard, Shirley Mabiletja
Global Creative Content Marketing Manager: Kerry Fazal
Head of Visual Design: Sophie Delannoy

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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