本刊记者
2014年1月29日

最赚人眼泪的贺岁广告盘点

新春将至,一组组贺岁广告送来新年祝福,或温情满满,或感人至深,总有那么一支戳中我们的泪点。

Without further ado, here's our collection of noteworthy new year ads we've come across, from China, Hong Kong, Taiwan, Singapore, Malaysia and Vietnam. Rather than commenting, we'll let the work speak for itself. If we missed your favourite (or an ad that you hate), please let us know in the comments section below or by tweeting @CampaignAsia.

Above: Petronas, Malaysia (Leo Burnett)

 

Coca-Cola, China (McCann Shanghai)

 

Gome, China (JWT) (Details)

 

Colgate, Vietnam (Y&R Vietnam)

Translation:

Son: Mommy says if I smile a lot during Tet, I’ll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi.

Father: I've been so busy all year long, I have not been able to spend time with my wife and daughter. The New Year is coming, so I will spend more time with them to make them smile more often.

Daughter: Next Year I will be studying away from home. My Mom will miss my smiles. Next year, I’ll definitely visit home very often so she can still see my smiles.

Closing frame: Great smiles bring great fortune for the New Year.

 

Singtel, Singapore (Ogilvy & Mather)

 

Pepsi, China


Cadbury Dairy Milk, Malaysia 

 

Tiger Beer, APAC (User-submitted videos here)

 

Eu Yan Sang, Malaysia

 

Heaven and Earth, Singapore (Details)

 

Virgin Atlantic, Hong Kong (Details)

 

Wellcome, Hong Kong

 

Warner Bros (Lego Movie), Taiwan

 

Happy Year of the Horse!

来源:
CLS Communication 协作翻译 / Translated in partnership with CLS Communication
© Haymarket Media Limited. 版权所有

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