4月25日，2024年数字媒体大奖颁奖典礼在上海举行。当晚，Campaign亚太 公布了2024 DMA的获奖名单。
2024年，EssenceMediacom凭借八项金奖、五项银奖以及三项铜奖摘得年度最佳代理商大奖(Grand Prix Agency of the year)桂冠。
杜蕾斯品牌与Medialand Digital Strategy合作的Sync With Lover营销活动，赢得白金大奖(Grand Prix Platinum Award)。
此外，Assembly、PHD、成都IFS、Medialand Digital Strategy、TVBS Media、BlueMedia、Zenith、Performics、壳牌、BCW、Havas、Hivestack、Omnicom Media Group、欧莱雅、iProspect、isobar、Carat 等品牌和代理商获得金奖。
由Campaign亚太 主办的中国数字媒体大奖旨在表彰中国最佳数字营销作品、创意和人才，彰显大中华区对全球数字媒体发展与日俱增的影响力。
Campaign亚太 谨对所有获奖者及团队表示祝贺，同时感谢所有参赛团队及个人参与本年度中国数字媒体大奖的评选。
点击查看此前公布的入围名单。
完整获奖名单如下：
| GRAND PRIX | |||||
| Category | Award | Title | Agency/Company | Brand | Market |
| Platinum Award | Winner | Sync With Lover | Medialand Digital Strategy | Durex | Taiwan |
| Category | Agency / Company | Market | Award |
| Agency of the Year | EssenceMediacom China | China | Winner |
| INDUSTRY EXCELLENCE AWARDS | |||||
| Category | Award | Title | Agency / Company | Brand | Market |
| Beauty and Cosmetics | Gold | Clarins Precious Launch Campaign | Assembly | Clarins | Hong Kong SAR |
| Silver | L'Occitane’s Programmatic Flank Maneuver | Mindshare China | L'Occitane | China | |
| Bronze | Celebrating Love & Beauty on 5.20 with Kérastase | THINK CHINA | Kérastase | Hong Kong SAR | |
| Consumer Products and Services | Gold | Dr.P: Elderly's Enjoyable Aging Life | PHD Taiwan | Dr.P | Taiwan |
| Silver | The Selfish Gifters | Initiative | LEGO | China | |
| Bronze | LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND | Initiative | LEGO | China | |
| Electronic Products | Silver | A Perfect Marriage of Product and Sustainability | Starcom | Samsung Electronics | Taiwan |
| Bronze | “Join The Flip Side” with Samsung HK | THINK CHINA | Samsung Electronics | Hong Kong SAR | |
| Energy and Petroleum | Gold | Innovating Accessible Sustainability: Shell's AI-Driven Campaign to Eco-Mobility | EssenceMediacom | Shell | China |
| Fashion, Watches, and Jewellery | Bronze | #WITH UT Collaborative MV | Medialand Digital Strategy | Uniqlo | Taiwan |
| Finance, Banking, and Insurance | Gold | Choosing Blue Is Just That Easy | Assembly | Blue Insurance | Hong Kong SAR |
| Bronze | Promise x Lollytalk Cheerleading Campaign | EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong | Promise Hong Kong | Hong Kong SAR | |
| Food, Confectionary, and Restaurants | Silver | Skittles – Absurd Island | BBDO China (Shanghai)/ Essence Mediacom/ Xverse | Skittles | China |
| Silver | VEDAN's Groundbreaking Cross-Border Partnership Program | TVBS Media | VEDAN | Taiwan | |
| Bronze | Cracking the Code: Magnum's New Influencer Formula | Mindshare China | Magnum | China | |
| Home Furnishing and Appliances | Bronze | Dyson: Precisely for Pets | Mindshare China | Dyson | China |
| IT and Telecommunications | Silver | SAP ZERO-CARBON COURT | Beijing JUXT Marketing Services | SAP | China |
| Media and Entertainment | Silver | I Read the SCMP | Assembly | SCMP Advertising | Hong Kong SAR |
| Non-Alcoholic Beverages | Gold | 1982 Sprite: A Meme Come True | EssenceMediacom China | Sprite | China |
| Silver | KangShiFu Online Classes with eSports Stars | Mindshare China | KangShiFu | China | |
| Bronze | Pro-Kido Goes Camping With Dads | Mindshare China | Pro-Kido | China | |
| Pet Care | Silver | The Call of Cats | Edelman Public Relations Worldwide | Petgugu | China |
| Pharmaceuticals and Healthcare | Gold | Sync With Lover | Medialand Digital Strategy Limited | Durex | Taiwan |
| Silver | Turning Gameplay into Foreplay with Durex | Mindshare China | Durex | China | |
| Bronze | Smart-Lunch-Box: Making a healthy diet easier and happier | Spark Foundry Taiwan | Glucerna | Taiwan | |
| Retail Stores | Gold | “I AM HERE”— IP Marketing for Growth | Chengdu IFS | Chengdu IFS | China |
| Bronze | Carrefour Zhongyuan AI MemoCode | dentsu X | Carrefour | Taiwan | |
| Transportations and Automotives | Gold | Rethink Your Ride | EssenceMediacom Hong Kong/ Havas Hong Kong | Uber Taxi | Hong Kong SAR |
| Bronze | Mercedes-Benz E-Class Launch Campaign | BBDO China (Beijing) | Mercedes-Benz | China | |
| Travel, Tourism, and Leisure | Gold | Making a unique urban city #StarlightBnB | TVBS Media | Taitung County Government | Taiwan |
| Silver | Hello Hong Kong | GREY Hong Kong | Hong Kong Tourism Board | Hong Kong SAR | |
| Bronze | City Canvas | GREY Hong Kong | Hong Kong Tourism Board | Hong Kong SAR | |
| MEDIA AWARDS | |||||
| Category | Award | Title | Agency / Company | Brand | Market |
| Best Digital Media Innovation | Gold | Coke Gives China's Icons a Refreshing Break | EssenceMediacom China | Coca-Cola | China |
| Silver | All Roads Lead to Nike Sportchella | Mindshare China | Nike | China | |
| Bronze | Your vitamin is in Centrum | Zenith Taiwan/ Performics Taiwan | Centrum | Taiwan | |
| Best Gamification | Gold | Sync With Lover | Medialand Digital Strategy Limited | Durex | Taiwan |
| Silver | KangShiFu Online Classes with eSports Stars | Mindshare China | KangShiFu | China | |
| Bronze | Turning Gameplay into Foreplay with Durex | Mindshare China | Durex | China | |
| Best Integrated Marketing Campaign | Gold | Under Armour: Listen! Don't Run. | BlueMedia | Under Armour | China |
| Gold | We are the Changemakers | Shell China/ BCW Beijing | Shell | China | |
| Silver | Uber Taxi: Rethink Your Ride | EssenceMediacom Hong Kong/ Havas Hong Kong | Uber Taxi | Hong Kong SAR | |
| Best Mobile Campaign | Gold | Sync With Lover | Medialand Digital Strategy Limited | Durex | Taiwan |
| Silver | Hunting the Haunting | Zenith Taiwan/ Digitas Taiwan | 20th Century Studios | Taiwan | |
| Bronze | Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun | EssenceMediacom China | Cuixiangmi | China | |
| Best O2O Marketing | Gold | Skittles Thematic_Jump Into The Rainbow | EssenceMediacom China | Skittles | China |
| Gold | Uber Taxi: Rethink Your Ride | EssenceMediacom Hong Kong/ Havas Hong Kong | Uber Taxi | Hong Kong SAR | |
| Silver | Pro-Kido Goes Camping With Dads | Mindshare China | Pro-Kido | China | |
| Best Out-Of-Home | Gold | Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong | Hivestack/ Omnicom Media Group/ L'Oreal | Helena Rubinstein | Hong Kong SAR |
| Silver | Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL | Wavemaker China | Xiaohongshu | China | |
| Bronze | Uber Taxi: Rethink Your Ride | EssenceMediacom Hong Kong/ Havas Hong Kong | Uber Taxi | Hong Kong SAR | |
| Best Pandemic Digital Response | Gold | PizzaHut Delivery I am sorry "ZeroHarm" to everyone | iProspect Taiwan/ isobar Taiwan/ Carat Taiwan | Pizza Hut | Taiwan |
| Bronze | KangShiFu Online Classes with eSports Stars | Mindshare China | KangShiFu | China | |
| Best Performance Marketing | Gold | Real Magic Data Fusion Brings Real Results | EssenceMediacom China | Coca-Cola | China |
| Silver | Evolve Social Media, Seeding to Performance Focused | OMD China | Philips | China | |
| Bronze | Promise x Lollytalk Cheerleading Squad Campaign | EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong | Promise Hong Kong | Hong Kong SAR | |
| Best SEO/SEM Campaign | Silver | Delivering Elevated Luxury through Personalized Marketing | Assembly | Mandarin Oriental Hotel Group | China |
| Bronze | PizzaHut Delivery I am sorry "ZeroHarm" to everyone | iProspect Taiwan/ isobar Taiwan/ Carat Taiwan | Pizza Hut | Taiwan | |
| Best Social Media Campaign | Gold | 1982 Sprite: A Meme Come True | EssenceMediacom China | Sprite | China |
| Silver | Coke Gives China's Icons a Refreshing Break | EssenceMediacom China | Coca-Cola | China | |
| Bronze | M&M's Fun Hunting for Pink | EssenceMediacom China | M&M's | China | |
| Best Use of Content | Gold | Uber Taxi: Rethink Your Ride | EssenceMediacom Hong Kong/ Havas Hong Kong | Uber Taxi | Hong Kong SAR |
| Silver | The Selfish Gifters | Initiative | LEGO | China | |
| Bronze | KFC: The New Late Night Spot | Mindshare China | KFC | China | |
| Best Use of Data | Gold | Your vitamin is in Centrum | Zenith Taiwan/ Performics Taiwan | Centrum | Taiwan |
| Silver | Adding a Sip of Balance After China's Meals | EssenceMediacom China | Chunyue Flat Soda Beverage | China | |
| Bronze | L'Occitane’s Programmatic Flank Maneuver | Mindshare China | L'Occitane | China | |
| Best Use of E-Commerce | Bronze | Celebrating Love & Beauty on 5.20 with Kérastase | THINK CHINA | Kérastase | Hong Kong SAR |
| Best Use of Influencer | Gold | Coke Gives China's Icons a Refreshing Break | EssenceMediacom China | Coca-Cola | China |
| Silver | Yili Guliduo Village CEO CNY Marketing Campaign | Mindshare China | Guliduo | China | |
| Bronze | City Canvas | GREY Hong Kong | Hong Kong Tourism Board | Hong Kong SAR | |
| Bronze | I Read the SCMP | Assembly | SCMP Advertising | Hong Kong SAR | |
| Best Use of Interactive Media | Gold | Sync With Lover | Medialand Digital Strategy Limited | Durex | Taiwan |
| Silver | Snickers: The World's First Ultraman-Themed Gaokao Experience | EssenceMediacom China | Snickers | China | |
| Bronze | Running into the Future | Spark Foundry Taiwan/ Digitas Taiwan | New Balance | Taiwan | |
| Best Use of Live Streaming | Gold | 1982 Sprite: A Meme Come True | EssenceMediacom China | Sprite | China |
| Silver | Clarins TR DSL Social Campaign | Beijing JUXT Marketing Services | Clarins | China | |
| Bronze | KangShiFu Online Classes with eSports Stars | Mindshare China | KangShiFu | China | |
| Best Use of MarTech | Gold | Your vitamin is in Centrum | Zenith Taiwan/ Performics Taiwan | Centrum | Taiwan |
| Silver | Curating Promotions Can Also Drive By Data | MEShPlus/ BITO STUDIO | Romantic Route 3 | Taiwan | |
| Bronze | The Virtual Asset Foundry | mediaman/ Zixelise | AmorePacific | China | |
| Best Use of Programmatic | Silver | Curating Promotions Can Also Drive By Data | MEShPlus/ BITO STUDIO | Romantic Route 3 | Taiwan |
| Silver | Strategic Media Proficiency:Cathay Pacific's Revival and Sales Uptick | Zenith Taiwan | Cathay Pacific | Taiwan | |
| Bronze | Real Magic Data Fusion Brings Real Results | EssenceMediacom China | Coca-Cola | China | |
| Best Use of Real-Time Marketing | Gold | All Roads Lead to Nike Sportchella | Mindshare China | Nike | China |
| Silver | Slow Down and Taste the Sweetness with ATH | EssenceMediacom China | Authentic Tea House | China | |
| Bronze | Unraveling Mom’s untold truth with intention-led communication | Zenith Taiwan | NAN | Taiwan | |
| Best Use of Short Video | Gold | Schwarzkopf CNY Campaign - POWER TO UNLEASH BEAUTY | UM | Schwarzkopf | China |
| Silver | Hello Hong Kong | GREY Hong Kong | Hong Kong Tourism Board | Hong Kong SAR | |
| Bronze | Hong Kong Police Douyin Official Account | Public Relations Wing | Hong Kong Police Force | Hong Kong SAR | |
| Best Use of Website & Apps | Silver | Leveraging Weather To Boost Tea Trials | EssenceMediacom China | Yangguang | China |
| Silver | Sync With Lover | Medialand Digital Strategy Limited | Durex | Taiwan | |
| DIGITAL MEDIA OWNERS | |||||
| Category | Award | Title | Agency / Company | Brand | Market |
| Best Use of Integration | Silver | F23 JWBL Brand rejuvenation IMC campaign | Ruder Finn Marketing & Communications, Shanghai Office | Johnnie Walker Black Label | China |
| Best Use of Integration | Silver | GP Batteries Extra Playtime Campain | Guangzhou Ahead Digital | GP Batteries | China |
| Most Innovative Media Technology | No Shortlist No Award | ||||
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