今年双十一,美宝莲纽约携手新锐 K-pop 乐队Itzy闪耀全球最大购物节,将虚拟现实结合在游戏化体验中,为乐队成员们重新设计时尚妆容。
著名导演 Rigend和美宝莲一起打造了一个沉浸式的互融世界,展示了下一代创新路遇美宝莲化妆品,会发生什么?
在这个虚拟世界里,美宝莲的产品跳脱开纯粹的化妆品功能,而是变成一种体验,让消费者可以沉浸其中进行互动。
在双十一这场全球规模最大的电商盛会上,美宝莲希望能吸引众多追求时尚前卫趋势的中国弄潮儿们。
本次的campaign创意代理商gotham地处纽约,隶属麦肯世界集团,是美容和时尚品牌领域的专家。
最新campaign于双十一当天正式上线,同步在天猫以及美宝莲自己的平台上发布。
CREDITS:
Agency: gotham
Laurie Donlon, CEO
Hans Dorsinville, CCO
Andrea Lubel, Director of Client Services
Shanna Carpenter, Director of Strategy
Jen Pugliese, Head of Production
Dan Scudellari, Executive Producer
Karen McIntyre- Executive Creative Director, Copy
Lindsey Speirs- Creative Director, Copy
Alexis Monette- Associate Creative Director, Art
Cait McCarthy- Senior Art Director
Lauren Hill- Design Assistant
Laura Norcini, Global Brand Director
Taylor Webb- Account Supervisor
Saadia Iqbal – Account Executive
Rohini Sinha- Account Executive
Riley O’Rourke – Senior Project Manager
Denise Popovits – Director of Project Management
PRODUCTION CREDITS:
Director: Rigend
Photographer: Peter Ash Lee
DP: Sunhoon Hong
Art Department: Yoonjin Lee
Editor: Luis Moreno @ OTHER
Retouching: Other Editorial
CG / Interactive UI / Post Production: Territory
Music: Itzy “Loco”
Audio Mixing and Sound Design: Decibel