该宣传活动将在澳洲全国范围内开展,通过电视播出和网站www.themonkeyreturns.com的形式来叙述了一个窝心而又让落泪的故事。创意机构李奥贝纳悉尼公司向人们重新诉说美国在60年代派出黑猩猩到太空的故事。其中一只猴子终于在2026年重返地球。
这只白发苍苍的猴子这些年来一直保留着他的人类朋友的照片。穿行在不同的行星和太阳能系统之间,他盼望着有一天能重返地球。然而,故土已是今非昔比。
此次活动标志着世界自然基金会强调环境可持续性的工作重点。李奥贝纳的创意团队触及了人们目前对‘可持续发展’和‘保护地球’此类宣传词已麻木。世界自然基金会需要重新定义这一问题的严重性,使人们能重新思考这一问题并立即行动。
Credits:
Project Space Monkey
Client World Wildlife Fund
Creative agency Leo Burnett Sydney
Executive creative directors Andy DiLallo, Jay Benjamin
Copywriter Michael Canning
Art director Kieran Antill
Executive producer Adrian Shapiro
Account managers Paul Everson, Jodi McLeod
Production company Revolver
Executive producer Michael Ritchie
Producer Georgina Wilson
Director Steve Rogers
Director of photography Mandy Walker
Editor Jack Hutchings, The Butchery
Music Ben Lee 'Song for The Divine Mother Universe'
Sound design Paul Taylor, Sound Reservoir
Post-production company Animal Logic
Production designer Steven Jones-Evans
Costume designer Margot Wilson
Prosthetics Odd Studios
Set construction Studio Kite
Exposure Online
这只白发苍苍的猴子这些年来一直保留着他的人类朋友的照片。穿行在不同的行星和太阳能系统之间,他盼望着有一天能重返地球。然而,故土已是今非昔比。
此次活动标志着世界自然基金会强调环境可持续性的工作重点。李奥贝纳的创意团队触及了人们目前对‘可持续发展’和‘保护地球’此类宣传词已麻木。世界自然基金会需要重新定义这一问题的严重性,使人们能重新思考这一问题并立即行动。
Credits:
Project Space Monkey
Client World Wildlife Fund
Creative agency Leo Burnett Sydney
Executive creative directors Andy DiLallo, Jay Benjamin
Copywriter Michael Canning
Art director Kieran Antill
Executive producer Adrian Shapiro
Account managers Paul Everson, Jodi McLeod
Production company Revolver
Executive producer Michael Ritchie
Producer Georgina Wilson
Director Steve Rogers
Director of photography Mandy Walker
Editor Jack Hutchings, The Butchery
Music Ben Lee 'Song for The Divine Mother Universe'
Sound design Paul Taylor, Sound Reservoir
Post-production company Animal Logic
Production designer Steven Jones-Evans
Costume designer Margot Wilson
Prosthetics Odd Studios
Set construction Studio Kite
Exposure Online