2024 DMA 中国数字媒体大奖入围名单公布

Campaign亚太 4月8日公布了2024年中国数字媒体大奖入围名单。

Digital Media Awards 旨在表彰最优秀的数字营销作品、创新和人才，同时也是对大中华区在全球数字产业中影响力不断提升的认可。本年度共有136件作品入围。最终获奖名单将于4月25日正式公布。欢迎点击注册参加DMA2024颁奖活动。

时间：2024年4月25日（周四）
地点：上海静安瑞吉酒店
形式：鸡尾酒会
着装：精致休闲
时间表：
18:30 注册
19:00-21:00 颁奖

查看英文版：Shortlists for Digital Media Awards 2024 released

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以下是入围作品：

INDUSTRY EXCELLENCE AWARDS
Category	Campaign Title	Company	Brand	Credited Market

Beauty and Cosmetics	Bioré My princess style	dentsu X	KAO	Taiwan
	Celebrating Love & Beauty on 5.20 with Kérastase	THINK CHINA	Kérastase	Hong Kong SAR
	Clarins Precious Launch Campaign	Assembly	Clarins	Hong Kong SAR
	L'Occitane’s Programmatic Flank Maneuver	Mindshare China	L'Occitane	China
	The Virtual Asset Foundry	Mediaman/ Zixelise	AmorePacific	China
Consumer Products and Services	All Roads Lead to Nike Sportchella	Mindshare China	Nike	China
	Dr.P: Elderly's Enjoyable Aging Life	PHD Taiwan	Dr.P	Taiwan
	Evolve Social Media, Seeding to Performance Focused	OMD China	Philips	China
	LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND	Initiative	LEGO	China
	The Selfish Gifters	Initiative	LEGO	China
Electronic Products	“Join The Flip Side” with Samsung HK	THINK CHINA	Samsung Electronics	Hong Kong SAR
	A Perfect Marriage of Product and Sustainability	Starcom	Samsung Electronics	Taiwan
Finance, Banking, and Insurance	Choosing Blue Is Just That Easy	Assembly	Blue Insurance	Hong Kong SAR
	Promise x Lollytalk Cheerleading Campaign	EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong	Promise Hong Kong	Hong Kong SAR
	Total Solution Rangers	OMD Taiwan	KGI Securities	Taiwan
Food, Confectionary, and Restaurants	Cracking the Code: Magnum's New Influencer Formula	Mindshare China	Magnum	China
	KFC: The New Late Night Spot	Mindshare China	KFC	China
	Skittles – Absurd Island	BBDO China (Shanghai)/ Essence Mediacom/ Xverse	Skittles	China
	VEDAN's Groundbreaking Cross-Border Partnership Program	TVBS Media	VEDAN	Taiwan
Non-Alcoholic Beverages	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Health starts from 0	Mindshare China	AMX	China
	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	Plant's Selected Takes Over Breakfast	Mindshare China	Plant’s Selected	China
	Pro-Kido Goes Camping With Dads	Mindshare China	Pro-Kido	China
Pharmaceuticals and Healthcare	Kang Wang x YiChan Destigmatize Scalp Health Issues	EssenceMediacom China	Kang Wang	China
	MSD Gardasil - Keep living	Initiative	MSD	China
	Smart-Lunch-Box: Making a healthy diet easier and happier	Spark Foundry Taiwan	Glucerna	Taiwan
	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Turning Gameplay into Foreplay with Durex	Mindshare China	Durex	China
Retail Stores	“I AM HERE”— IP Marketing for Growth	Chengdu IFS	Chengdu IFS	China
	Carrefour Zhongyuan AI MemoCode	dentsu X	Carrefour	Taiwan
Transportations and Automotives	Mercedes-Benz E-Class Launch Campaign	BBDO China (Beijing)	Mercedes-Benz	China
	Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Travel, Tourism, and Leisure	City Canvas	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Hallo Hong Kong Halloween	GREY Hong Kong/ Carat Media Services Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Hello Hong Kong	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Making a unique urban city #StarlightBnB	TVBS Media	Taitung County Government	Taiwan
	Meet Hong Kong, Meet the World	Hong Kong Tourism Board/ Make Noises	Hong Kong Tourism Board	Hong Kong SAR

Alcoholic Beverages	No Shortlist
Corporate and Professional Services	No Shortlist
Delivery Services	No Shortlist
E-commerce	No Shortlist
Education and Training	No Shortlist
Energy and Petroleum	To Be Announced
E-Sports and Gaming	No Shortlist
Fashion, Watches, and Jewellery	To Be Announced
Home Furnishing and Appliances	To Be Announced
Household Products and Supplies	No Shortlist
IT and Telecommunications	To Be Announced
Pet Care	To Be Announced
Public Sectors	No Shortlist

MEDIA CATEGORY
Category	Campaign Title	Company	Brand	Credited Market
Best Digital Media Innovation	All Roads Lead to Nike Sportchella	Mindshare China	Nike	China
	Anniverse 365 NFTs	Medialand Digital Strategy Limited	Anniverse 365	Taiwan
	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	Scan Your Blue Girl,Meet the AR Dragon	RF Thunder/ QUOGEN TECH	Blue Girl Beer	China
	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
Best Gamification	Google Play Esports Campaign	Essencemediacom	Google Play	Taiwan
	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Turning Gameplay into Foreplay with Durex	Mindshare China	Durex	China
Best Integrated Marketing Campaign	CDIFS “Unboxing” The High-Net-Worth Individuals	Chengdu IFS	Chengdu IFS	China
	The House of Suntory 100th Anniversary Campaign	Devries Global	Beam Suntory	China
	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
	Under Armour: Listen! Don't Run.	BlueMedia	Under Armour	China
	We are the Changemakers	Shell China/ BCW Beijing	Shell	China
Best Mobile Campaign	Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun	EssenceMediacom China	Cuixiangmi	China
	Hunting the Haunting	Zenith Taiwan/ Digitas Taiwan	20th Century Studios	Taiwan
	MSD Gardasil 520 - Love is Action	Initiative	MSD	China
	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
Best O2O Marketing	LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND	Initiative	LEGO	China
	Minute Maid Sparkles Across Content, Conversation and Commerce	EssenceMediacom China	Minute Maid	China
	Pro-Kido Goes Camping With Dads	Mindshare China	Pro-Kido	China
	Skittles Thematic_Jump Into The Rainbow	EssenceMediacom China	Skittles	China
	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Best Out-Of-Home	Come And Say G’day	UM	Tourism Australia	China
	Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong	Hivestack/ Omnicom Media Group/ L'Oreal	Helena Rubinstein	Hong Kong SAR
	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
	Valentino - Pink Up the Summer	iProspect Taiwan	Valentino Beauty	Taiwan
	Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL	Wavemaker China	Xiaohongshu	China
Best Pandemic Digital Response	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	PizzaHut Delivery I am sorry "ZeroHarm" to everyone	iProspect Taiwan/ isobar Taiwan/ Carat Taiwan	Pizza Hut	Taiwan
Best Performance Marketing	DFS CIRCLE Campaign	Assembly	DFS CIRCLE	China
	Empowering Performance: Airbnb China's Precision Targeting Strategy	EssenceMediacom	Airbnb	China
	Evolve Social Media, Seeding to Performance Focused	OMD China	Philips	China
	Promise x Lollytalk Cheerleading Squad Campaign	EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong	Promise Hong Kong	Hong Kong SAR
	Real Magic Data Fusion Brings Real Results	EssenceMediacom China	Coca-Cola	China
Best SEO/SEM Campaign	Delivering Elevated Luxury through Personalized Marketing	Assembly	Mandarin Oriental Hotel Group	China
	PizzaHut Delivery I am sorry "ZeroHarm" to everyone	iProspect Taiwan/ isobar Taiwan/ Carat Taiwan	Pizza Hut	Taiwan
Best Social Media Campaign	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	Come And Say G’day	UM	Tourism Australia	China
	M&M's Fun Hunting for Pink	EssenceMediacom China	M&M's	China
	TATA Children's Day Relaunch	EssenceMediacom China	TATA	China
Best Use of Content	KFC: The New Late Night Spot	Mindshare China	KFC	China
	Repainting Resilience: Dulux’s Double-IP Campaign Amid Economic Slowdown	EssenceMediacom	Dulux	China
	The Selfish Gifters	Initiative	LEGO	China
	Turning Gameplay into Foreplay with Durex	Mindshare China	Durex	China
	Uber Taxi: Rethink Your Ride	EssenceMediacom Hong Kong/ Havas Hong Kong	Uber Taxi	Hong Kong SAR
Best Use of Data	2023 Visa FWWC CITIC Douyin Livestream	Visa Worldwide/ CITIC/ Digitas China	Visa	China
	Adding a Sip of Balance After China's Meals	EssenceMediacom China	Chunyue Flat Soda Beverage	China
	Airbnb's Data Symphony: Orchestrating Unique Chinese Experiences	EssenceMediacom/ GroupM Nexus	Airbnb	China
	L'Occitane’s Programmatic Flank Maneuver	Mindshare China	L'Occitane	China
	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
Best Use of E-Commerce	Celebrating Love & Beauty on 5.20 with Kérastase	THINK CHINA	Kérastase	Hong Kong SAR
	Pro-Kido Goes Camping With Dads	Mindshare China	Pro-Kido	China
Best Use of Influencer	City Canvas	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	Coke Gives China's Icons a Refreshing Break	EssenceMediacom China	Coca-Cola	China
	I Read the SCMP	Assembly	SCMP Advertising	Hong Kong SAR
	Mercedes-Benz E-Class Launch Campaign	BBDO China (Beijing)	Mercedes-Benz	China
	Yili Guliduo Village CEO CNY Marketing Campaign	Mindshare China	Guliduo	China
Best Use of Interactive Media	Running into the Future	Spark Foundry Taiwan/ Digitas Taiwan	New Balance	Taiwan
	Snickers: The World's First Ultraman-Themed Gaokao Experience	EssenceMediacom China	Snickers	China
	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Taste the Future with Coca-Cola Creations Y3000	EssenceMediacom China	Coca-Cola	China
	Today we are all Martians	Mars	Mars	Taiwan
Best Use of Live Streaming	“OffBeat On Air” / “OffBeat 360”	Hong Kong Police Force	Public Relations Wing	Hong Kong SAR
	1982 Sprite: A Meme Come True	EssenceMediacom China	Sprite	China
	Clarins TR DSL Social Campaign	Beijing JUXT Marketing Services	Clarins	China
	KangShiFu Online Classes with eSports Stars	Mindshare China	KangShiFu	China
	Yili Guliduo Village CEO CNY Marketing Campaign	Mindshare China	Guliduo	China
Best Use of MarTech	Curating Promotions Can Also Drive By Data	MEShPlus/ BITO STUDIO	Romantic Route 3	Taiwan
	The Virtual Asset Foundry	mediaman/ Zixelise	AmorePacific	China
	Universal Domain Operations Boost De'Longhi's Business Growth	Wavemaker/ GroupM Nexus	De'Longhi	China
	Your vitamin is in Centrum	Zenith Taiwan/ Performics Taiwan	Centrum	Taiwan
Best Use of Programmatic	Curating Promotions Can Also Drive By Data	MEShPlus/ BITO STUDIO	Romantic Route 3	Taiwan
	If You Seek	Mindshare/ GroupM Nexus	New Zealand Tourism Board	China
	Real Magic Data Fusion Brings Real Results	EssenceMediacom China	Coca-Cola	China
	Strategic Media Proficiency:Cathay Pacific's Revival and Sales Uptick	Zenith Taiwan	Cathay Pacific	Taiwan
	Swellfun· Innovation of Baijiu Heritage and Beauty	Wavemaker/ GroupM Nexus	Swellfun	China
Best Use of Real-Time Marketing	All Roads Lead to Nike Sportchella	Mindshare China	Nike	China
	Slow Down and Taste the Sweetness with ATH	EssenceMediacom China	Authentic Tea House	China
	Unraveling Mom’s untold truth with intention-led communication	Zenith Taiwan	NAN	Taiwan
Best Use of Short Video	Cracking the Code: Magnum's New Influencer Formula	Mindshare China	Magnum	China
	Hello Hong Kong	GREY Hong Kong	Hong Kong Tourism Board	Hong Kong SAR
	HERO (HEalthy and Resilient Officer)	Hong Kong Police Force	Psychological Services Group	Hong Kong SAR
	Hong Kong Police Douyin Official Account	Public Relations Wing	Hong Kong Police Force	Hong Kong SAR
	MSD Gardasil - Keep living	Initiative	MSD	China
	Schwarzkopf CNY Campaign - POWER TO UNLEASH BEAUTY	UM	Schwarzkopf	China
Best Use of Website & Apps	Leveraging Weather To Boost Tea Trials	EssenceMediacom China	Yangguang	China
	Sync With Lover	Medialand Digital Strategy Limited	Durex	Taiwan
	Villeroy & Boch launch new website in China	Villeroy & Boch China	Villeroy & Boch	China

DIGITAL MEDIA OWNERS
Category	Title	Company	Brand	Market
Best Use of Integration	F23 JWBL Brand rejuvenation IMC campaign	Ruder Finn Marketing & Communications, Shanghai Office	Johnnie Walker Black Label	China
	GP Batteries Extra Playtime Campain	Guangzhou Ahead Digital	GP Batteries	China

Most Innovative Media Technology

No Shortlist

PEOPLE AND COMPANY AWARDS
Category	Nominee
Best Digital Marketing Team	No Shortlist

Digital Media Innovator of the Year	No Shortlist
Digital Strategist of the Year	No Shortlist