耐克和W+K上海最新作品：王霜和中国女足太燃了！

耐克(Nike)与创意合作伙伴Wieden+Kennedy上海合作，推出了鼓舞人心的足球营销活动，让人倍感温暖。

在地标建筑Tank Shanghai上海油罐艺术中心，一场灯光秀绚丽拉开帷幕，故事聚焦于中国女足明星球员王霜身上。在历史悠久的西岸艺术中心场馆外，热情的球迷向王霜传递温暖，也足以证明了她对这项运动坚定不移的热爱。

耐克本次营销活动定名为 ‘Play With Heart’ x Tank Shanghai（凭心更敢闯），向这位用每一分激情踢球的明星球员致敬。Wieden+Kennedy上海工作室的创意团队将Tank Shanghai这个画廊改造成一幅巨大的画布，也将王霜标志性的“比心”动作展现得淋漓尽致。夜幕降临，画布变成了一场鼓舞人心的灯光秀，在感人的动画启发之下，到处都充满着粉丝们的爱与支持。

本次营销活动不仅仅展示了王霜的个人才华，更展示了中国女足的拼搏精神，讲述她们在场上和场外鼓舞人心的故事。短片精心拍摄了这样一幅全家福，这充满奉献精神的马赛克画，意味深长。

关于本次作品的创意，W+K上海创意总监Matt Meszaros解释了其核心内涵：“球员们的个人故事是我们想要向全国人民传递的灵感源泉”。他们也真正做到了，耐克与Wieden+Kennedy上海的合作再次取得成功。

CREDITS:

Client: Nike China
Campaign: NIKE FA23 RV WWC
Print/Film: Vignette/Stunt/KV

NIKE CHINA

Brand Creative Senior Director: Simon Lee, Che Lin
Narrative Director: Michael Chien
Narrative Manager: Jovi Weng
Art Director: Diana Tang
Senior Designer: Scott Wang
Designer: Cyan Wang, Lulu Zhang
Copywriter: Tiara Xu
Production Director: Kelly Zhan
Senior Producer: Sherry Xu, Christina Zhang
Producer:Daisy Su

WIEDEN+KENNEDY SHANGHAI 

Chief Creative Officer:  Ian Toombs / Vivian Yong
Head of Creative: Matt Meszaros
Creative Director: Zhong How
Associate Creative Director: Uty Chen / Ruby Li / Jing Qiu / Gem Xu
Senior Art Director: Huicheng Wu
Junior Art Director: Shuheng Fu
Art Director: Huzi Hu
Senior Copywriter: Journey Xie
Head of Production: Fang Yuan
Senior Producer: Iris Li / Rony Chan
Producer: Jazzy Zhao / Yifan Pan/ Leah Ai
Production Assistant: Doreen ZhuHead of Planning: Summer Yang
Senior Planner: Bart An / Alan Wu
Junior Planner: Katie Li
Co-Head of Brand Management: Qinna Ye
Brand Director: Yuting Zhang / Xueer Ren
Senior Brand Manager: Esther Choi
Brand Manager: Jessica Liu
Senior Brand Executive: Howan Tong / Wayne Zhang / Louise Cai
Business Affairs: Jessica Deng / Hui Ye / Gloria Ji
Head of Design: Juni Tsu
Designer: Loop Lu / Shiqian Pan / Chumeng Zong / Eighteen Zhang
Leading Design Producer: Vic Zhang
Senior Retoucher: Changqing Lee
FA Artist: Dennis Chen
In-house Editor: Juno Zhu