在去年成功推出黑松茶花其代言人物花太郎后,黑松将这个一直瘦下去的相扑手带入了演艺圈。 花太郎原打算成为专业摔跤手,然而他没意识到他饮用的黑松花茶使他体重减轻。原先的梦想破碎后,花太郎现决定从事模特事业。
米兰数位台北打造了名为黑松‘中广揪茶队’的在线推广活动。展现了花太郎通向演员和模特的道路,并向观众介绍了同演员前辈渡边中广先生(实际上他的名字意味着 ‘中广肚边’)
该广告的创意理念围绕着肥胖带来的不便这一概念,展现了渡边中广先生在拍片时由于过胖而使佩剑卡在腰带里的尴尬场面。
该活动还鼓励那些同情中广先生和他有同感的人们向该网站上传他们的照片,并展示和捏一捏他们的肥胖部位。這网站也有花太郎寫的一个互动式笔记本,记录了中广先生的一举一动。该网站将一直和黑松的营销活动一同更新。
Translated synopsis:
Voice over: Taro has started acting.
The main character is Mr DuBianZhongGuang.
When Mr DBZG pulls out his sword, Master told him to react like this *ahhh*.
Taro: Yes, Master.
*The battle begins.
Voice over: Everything is going smoothly according to the script. But…
*The sword is stuck.
Film director: Suck up your belly!
Voice over: It’s about time that Mr DBZG tries Heysong’s camellia tea.
Credits:
Project Taro Team Online Campaign
Client HeySong Corporation Taiwan
Digital creative agency Medialand digi-tech Inc
Designers Lenin, Alice, Nicole
Action script MarkVann
Asp net Jack
Planning supervisor Jarvis
Media planning Lena
Project manager Simon
Project executives Kayla, Chase
Creative agency Caplock
Exposure Television, online
米兰数位台北打造了名为黑松‘中广揪茶队’的在线推广活动。展现了花太郎通向演员和模特的道路,并向观众介绍了同演员前辈渡边中广先生(实际上他的名字意味着 ‘中广肚边’)
该广告的创意理念围绕着肥胖带来的不便这一概念,展现了渡边中广先生在拍片时由于过胖而使佩剑卡在腰带里的尴尬场面。
该活动还鼓励那些同情中广先生和他有同感的人们向该网站上传他们的照片,并展示和捏一捏他们的肥胖部位。這网站也有花太郎寫的一个互动式笔记本,记录了中广先生的一举一动。该网站将一直和黑松的营销活动一同更新。
Translated synopsis:
Voice over: Taro has started acting.
The main character is Mr DuBianZhongGuang.
When Mr DBZG pulls out his sword, Master told him to react like this *ahhh*.
Taro: Yes, Master.
*The battle begins.
Voice over: Everything is going smoothly according to the script. But…
*The sword is stuck.
Film director: Suck up your belly!
Voice over: It’s about time that Mr DBZG tries Heysong’s camellia tea.
Credits:
Project Taro Team Online Campaign
Client HeySong Corporation Taiwan
Digital creative agency Medialand digi-tech Inc
Designers Lenin, Alice, Nicole
Action script MarkVann
Asp net Jack
Planning supervisor Jarvis
Media planning Lena
Project manager Simon
Project executives Kayla, Chase
Creative agency Caplock
Exposure Television, online