2022年4月1日

2022 DMA 中国数字媒体大奖入围名单公布

中国数字媒体大奖入围名单已经公布，最终获奖名单将于4月26日公布。

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Campaign亚太 4月1日公布了2022年中国数字媒体大奖入围名单。Digital Media Awards 旨在表彰最优秀的数字营销作品、创新和人才，同时也是对大中华区在全球数字产业中影响力不断提升的认可。

以下是评审团选出的入围作品。最终获奖名单将于4月26日正式公布。请继续关注Campaign亚太：Shortlist for Digital Media Awards 2022 released

SECTOR AWARDS
Category	Title	Agency/Company	Brand	Market	Entry ID
Automotive and Transportation Services, Petroleum	How Far Can We Go	BCW	Shell Eco-marathon China 2021	China	S03.377292
	Look Ahead with Audi China Social Media Communication	Devries Global	Audi China	China	S03.377976
	Mercedes-Benz G-Box	mediaman, anySCALE, U-Isaria	Mercedes-Benz	China	S03.376624
	All New C-Class L Launch Campaign	OMD CHINA	Mercedes-Benz	China	S03.377920
	The All-New Golf 8	PHD Taiwan	Volkswagen	Taiwan	S03.377438
Beauty Products, Cosmetics & Toiletries	Clarins TR Double Serum Eye Social Campaign	Beijing JUXT Marketing Services	Clarins	China	S01.377786
	SK-II STUDIO and #CHANGEDESTINY “VS” Series Launch Campaign	Devries Global	SK-II	China	S01.377903
	From Battle to Bottle: Clear's eSports Breakthrough	Mindshare China	Clear	China	S01.377429
Beverages (Alcoholic)	Bugger Off Copycats	BBDO China	Jägermeister	China	S02.377582
	#SaveTheNewJÄ	BBDO China	Jägermeister	China	S02.377617
	Have a Fierce Tiger Year	Initiative	WUSU	China	S02.377054
	Different Dialogues, Same Melody	Medialand Digital Strategy	COCA-COLA	Taiwan	S02.377425
	Singleton Su's Bistro Map Go!	PHD Taiwan	Singleton	Taiwan	S02.377444
Consumer Products – Others Including Durable Goods	ANTA Olympic Games Tokyo 2020 Brand Campaign	BBDO China	ANTA	China	S04.377660
	Solving Kids-sized World Problems	Initiative	LEGO	China	S04.377023
	Out of This World Play	Initiative	LEGO	China	S04.377044
	Decathlon Golden Week Campaign	OMD CHINA	Decathlon	China	S04.377496
	P&G Olympic town	Shanghai DongHuan Culture Technology	Procter & Gamble	China	S04.376544
Corporate Image & Corporate Social Responsibility	To be announced
Education	No shortlist
Fashion & Jewellery	To be announced
Financial Services / Insurance, Commercial Public Services, Business Products & Services	Promise's Diva Rookies	MediaCom	Promise	Hong Kong SAR	S08.377905
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	S08.377423
Food & Beverage Products - Non-alcoholic (Including Pet Food)	Dove Occasion Building Campaign	BBDO China	Dove	China	S09.377690
	KFC: Colonel KI's Collector Cards	Mindshare China	KFC	China	S09.377404
	Lay's: Find Your Flavour	Mindshare China	Lay's	China	S09.377386
	Delicious authentic regional food, Do you have Pepsi?	The Wiz	Pepsi	China	S09.377172
Home Furnishing, Household Appliances	Keep Clean With The Times	BBDO China	Siemens	China	S10.377612
Home Furnishing, Household Appliances	Less is More	Devries Global	COLMO	China	S10.377985
Household Products, Maintenance	To be announced
Pharmaceuticals, Consumer Health	Bayer Women Health Social Campaign 2021	Beijing JUXT Marketing Services	Bayer	China	S12.377577
	HPV Defense Alliance	Initiative	MSD	China	S12.377049
	From Elderly People to Everybody – Ensure's Brand-New-Chapter	Spark Foundry Taiwan	Ensure	Taiwan	S12.378023
Public Health, Safety, Awareness (Including Charity)	Bayer Women Health Social Campaign 2021	Beijing JUXT Marketing Services	Bayer	China	S13.377732
Public Health, Safety, Awareness (Including Charity)	Estée Lauder 2021 Breast Cancer Campaign	TVBS Media	Estée Lauder Companies	Taiwan	S13.377672
Technology, Telecommunications, Software Products & Services	csl. 5G x MIRROR-Experience the World Differently	CruiSo Digital Solutions	csl.	Hong Kong SAR	S14.377783
	Smart win in sports marketing—Dell B2B Olympic	MediaCom China	Dell Technologies	China	S14.377540
	Fearless Marketing：Yahoo DSP Summit	Yahoo TV	Yahoo	Taiwan	S14.375967
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including Restaurants)	ALL IN FOR LOVE	Edelman	Marriott Bonvoy	China	S15.377703
	Sheraton – Celebrate the Community	Grey Advertising Hong Kong	Marriott International	China	S15.377650

MEDIA AWARDS
Category	Title	Agency/Company	Brand	Market	Entry ID
Best Digital Media Innovation	The All-New Golf 8	PHD Taiwan	Volkswagen	Taiwan	M01.377464
Best Digital Media Innovation	Virtual Production 2.0：Yahoo DSP Summit	Yahoo TV	N/A	Taiwan	M01.375964
Best E-Commerce Campaign	From Battle to Bottle: Clear's eSports Breakthrough	Mindshare China	Clear	China	M02.377430
	KangShiFu: Powerful Without Sugar	Mindshare China	KangShiFu	China	M02.377415
	Make everyday and everywhere epic	Starcom Taiwan, Digitas Taiwan	Samsung S21	Taiwan	M02.377329
Best Gamification	Promise's Diva Rookies	MediaCom	Promise Finance	Hong Kong SAR	M03.377915
	From Battle to Bottle: Clear's eSports Breakthrough	Mindshare China	Clear	China	M03.377431
	KFC: Colonel KI's Collector Cards	Mindshare China	KFC	China	M03.377408
	ONEPLUS × Cyberpunk2077	PAST\|NEXT	ONEPLUS	China	M03.377343
	Mobil Super x eSports Activation	UM	Mobil Super	China	M03.377103
Best Integrated Marketing Campaign	Yahoo! Dare to Market	Dentsu One	Yahoo	Taiwan	M04.376125
	KangShiFu's Chinese New Year Karaoke Reunion	Mindshare China	KangShiFu	China	M04.377421
	KangShiFu: Powerful Without Sugar	Mindshare China	KangShiFu	China	M04.377417
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	M04.377424
	Mobil Super x eSports Activation	UM	Mobil Super	China	M04.377194
	Let's win the gold	VML Y&R	Zespri	China	M04.376548
Best Mobile Campaign	China’s first full-scenario AI-based AR system- ARgo	Chengdu IFS	N/A	China	M05.377578
	KangShiFu's Chinese New Year Karaoke Reunion	Mindshare China	KangShiFu	China	M05.377420
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	M05.377428
	P&G Olympic town	Shanghai DongHuan Culture Technology	Procter & Gamble	China	M05.377348
Best O2O Marketing	Mizone OT Campaign	Edelman	Mizone	China	M06.377711
	Fresh Omni-channel Campaign 2021	Groupm Communications Hong Kong	Fresh Hong Kong	Hong Kong SAR	M06.377940
	Bolder than Real Cars	Initiative	LEGO	China	M06.377048
	The Effortlessly Cool Convenience Store	LIQUID Shanghai	L’Oréal Men Expert	China	M06.376115
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	M06.377427
Best Out-Of-Home	csl. 5G x MIRROR-Experience the World Differently	CruiSo Digital Solutions	csl.	Hong Kong SAR	M07.377785
	Solving Kids-sized World Problems	Initiative	LEGO	China	M07.377021
	“Play with no limits”, PlayStation5 City Takeover	MediaCom China	Sony	China	M07.377542
	OMO: Dirt for Good	Mindshare China	OMO	China	M07.377405
	Alpenliebe CNY China Railway Highspeed Train Campaign	Wavemaker	Alpenliebe	China	M07.377344
Best Pandemic Digital Response	#SaveTheNewJÄ	BBDO China	Jägermeister	China	M09.377618
	VOLVOs branded entertainment campaign	dentsu X Taiwan, dentsu one Taiwan, iPROSPECT Taiwan, isobar Taiwan	Volvo Car Taiwan	Taiwan	M09.377648
	KEF’s New Year Online Concert	Hill and Knowlton (China) Public Relations, Shanghai Branch	KEF	China	M09.377772
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	M09.377422
	Singleton Su's Bistro Map Go!	PHD Taiwan	Singleton	Taiwan	M09.377333
Best Performance Marketing	Enhance Martell brand awareness and leverage business growth	180 Digital	Martell	China	M08.376106
	Telecom data campaign for travel insurance; PCALife Assurance	dentsuX,Taiwan	PCALife Assurance	Taiwan	M08.377687
	L’Oréal Paris IP Crossover IMC Campaign	LIQUID Shanghai	L’Oréal Paris Hair Color	China	M08.376416
	Zespri's Digital Revolution	Mindshare China	Zespri	China	M08.377434
	Bailan - 4X Dmix Campaign	PHD Taiwan	Bailan	Taiwan	M08.377445
Best SEO / SEM Campaign	To be announced
Best Social Media Campaign	Bugger Off Copycats	BBDO China	Jägermeister	China	M11.377584
	Out of This World Play	Initiative	LEGO	China	M11.377042
	Different Dialogues, Same Melody	Medialand Digital Strategy	COCA-COLA	Taiwan	M11.377439
	KangShiFu's Chinese New Year Karaoke Reunion	Mindshare China	KangShiFu	China	M11.377419
	Lay's: Find Your Flavour	Mindshare China	Lay's	China	M11.377397
Best Use of Content	#SaveTheNewJÄ	BBDO China	Jägermeister	China	M12.377621
	SK-II STUDIO and #CHANGEDESTINY “VS” Series Launch Campaign	Devries Global	SK-II	China	M12.377872
	Different Dialogues, Same Melody	Medialand Digital Strategy	COCA-COLA	Taiwan	M12.377436
	Lay's: Find Your Flavour	Mindshare China	Lay's	China	M12.377400
	Delicious authentic regional food, Do you have Pepsi?	The Wiz	pepsi	China	M12.377197
Best Use of Data	Enhance Martell brand awareness and leverage business growth	180 Digital	Martell	China	M13.376113
	Killer Recipes	Mindshare China	Unilever Food Solutions	China	M13.377426
	Zespri's Digital Revolution	Mindshare China	Zespri	China	M13.377433
	Bailan - 4X Dmix Campaign	PHD Taiwan	Bailan	Taiwan	M13.377332
	It’s okey to be not just a mom	Zenith Taiwan	Nestle NAN HA3	Taiwan	M13.377323
Best Use of Influencer	2021 LRL MEN Amino Cleanser Launch Campaign	CCE Group	L'OREAL PARIS	China	M14.375886
	Pokémon Trading Card Game : Wrong Card Series	dentsuX,Taiwan	Pokémon	Taiwan	M14.377691
	KFC: Colonel KI's Collector Cards	Mindshare China	KFC	China	M14.377411
	Lay's: Find Your Flavour	Mindshare China	Lay's	China	M14.377395
	Let's win the gold	VML Y&R	Zespri	China	M14.376550
Best Use of Interactive Media	How Far Can We Go	BCW	Shell Eco-marathon China 2021	China	M15.377497
	csl. 5G x MIRROR-Experience the World Differently	CruiSo Digital Solutions	csl.	Hong Kong SAR	M15.377758
	Lay's: Find Your Flavour	Mindshare China	Lay's	China	M15.377399
	Happy World of Gucci Flora Gorgeous Gardenia	UM	Gucci Beauty	China	M15.377070
	Let's win the gold	VML Y&R	Zespri	China	M15.376552
Best Use of Live Streaming	#SaveTheNewJÄ	BBDO China	Jägermeister	China	M16.377989
Best Use of Live Streaming	Snickers Study Buddies	Snickers	N/A	China	M16.377546
Best Use of Programmatic	No shortlist
Best Use of Technology	Dove Occasion Building Campaign	BBDO China	Dove	China	M18.377692
	csl. 5G x MIRROR-Experience the World Differently	CruiSo Digital Solutions	csl.	Hong Kong SAR	M18.377780
	Mercedes-Benz G-Box	mediaman, anySCALE, U-Isaria	Mercedes-Benz	China	M18.376626
	Virtual Dance Championship	Yahoo TV	2021 Digital Taipei	Taiwan	M18.376466
	Virtual Production 2.0：Yahoo DSP Summit	Yahoo TV	N/A	Taiwan	M18.375965
Best Use of Website & Apps	No shortlist

DIGITAL MEDIA OWNER AWARDS
Category	Title	Agency/Company	Brand	Market	Entry ID
Best Use of Integration	To be announced
Most Innovative Media Technology	To be announced

PEOPLE & COMPANY AWARDS
Category	Agency/Company	Market	ID
Best Digital Marketing Team	No shortlist
Digital Media Innovator of the Year	iClick Interactive Asia Group	Hong Kong SAR	P02.377717
	LEO Digital Network	China	P02.377467
	Yahoo TV	Taiwan	P02.375970
Digital Strategist of the Year	No shortlist