Campaign亚太 公布了第9届2025年度活动营销大奖的获奖名单，以表彰为支持行业作出贡献，并推动行业发展的活动营销专业人士。本年度共有40个类别215项参赛作品获奖。4月24日晚，Event Marketing Awards 颁奖典礼在香港举行。
Colenso BBDO为新西兰Spark策划的"Killabyte" campaign一举夺得 Best Brand Experience "最佳品牌体验"Grand Prix全场大奖，同时获得Best Brand Activation"最佳品牌激活以及"Best Engaging Event"最佳互动活动"等类别的单项奖。其创新游戏化数字互动方案，重新定义了体验营销的创意标准。来自中国市场的Auditoire 摘得Best Event Agency"年度最佳活动代理商"桂冠。
以下为完整获奖名单：
| CAMPAIGN CATEGORY | |||||
| Category | Award | Company | Campaign Title | Brand | Market |
|
Best Arts, Cultural & Entertainment Event
|
Gold | Imagination | Porsche x Aranya Theater Festival 2024 | Porsche | China |
| Silver | Auditoire/ WB/ Maximage | One Bangkok Opening | One Bangkok | Thailand | |
| Bronze | Melco Resorts & Entertainment | JEAN-MICHEL BASQUIAT Crowning Journey | JEAN-MICHEL BASQUIAT | Macau | |
| Best Audio Visual | Gold | Imagination | Audi Beijing Auto Show 2024 - Communication | Audi | China |
|
Best Brand Activation
|
Gold | Colenso BBDO/ SPUR/ Let’s Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Coca-Cola China Limited/ Ernest & Donald Marketing Communications Limited | Coca-Cola Foodmarks Campaign | Coca-Cola |
Hong Kong SAR
|
|
| Bronze | Auditoire | Descente "The Next Peak" | Descente | China | |
|
Best Brand Experience - B2B
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Google/ George P. Johnson Event Marketing | Google Think Games 2024 | Google Think Games | China | |
| Bronze | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Gold | Amplify | Chorus of Light | Samsung Electronics Australia | Australia | |
| Silver | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | VML Malaysia | Ini Maggi Kita (This Is Our Maggi) | Maggi | Malaysia | |
|
Best Business Solution
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Communique Marketing Solutions Pvt Ltd | House of Gemini | Google India | India | |
| Bronze | VML Malaysia | Ini Maggi Kita (This Is Our Maggi) | Maggi | Malaysia | |
|
Best Cause-Related Event
|
Gold | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
| Silver | MSL Taiwan/ Starcom Taiwan/ Leo Burnett Taiwan/ Digitas Taiwan | "Voice for Love, Life Remain"Organ Donation Voiceprint Exhibition | Taiwan Organ Sharing Registry Patient Autonomy Promotion Center | Taiwan | |
| Bronze | Auditoire | Google I/O Connect 2024 | China | ||
|
Best Content Marketing
|
Gold | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | Cityplaza Hong Kong/ Neo-net | Streets of X’mas Joy | N/A |
Hong Kong SAR
|
|
| Bronze | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
|
Best Corporate Event
|
Gold | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India |
| Silver | Havas Hong Kong/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
|
| Bronze | Google/ George P. Johnson Event Marketing | Google Think Games 2024 | Google Think Games | China | |
| Bronze | George P. Johnson China | Tencent Global Digital Ecosystem Summit 2024 | Tencent Cloud | China | |
|
Best Cost-Effective Event
|
Silver | Phu Nhuan Jewelry Joint Stock Company (PNJ) | PNJ Jewelry Journey Across Vietnam 2024 | N/A | Vietnam |
| Bronze | Mount Faber Leisure Group | Singapore Cable Car 50th Anniversary | Singapore Cable Car | Singapore | |
|
Best Creative Idea
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Auditoire | Descente "The Next Peak" | Descente | China | |
| Bronze | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
|
|
Best Digital Experience
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | MGM Macau | Winter Sea Odyssey | MGM Cotai | Macau | |
| Best Employee Engagement Event | Bronze | SEVENTY2 | APAC Kick-off Meeting 2024 for Vision at J&J | Johnson & Johnson | Singapore |
|
Best Engaging Event
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Shobiz | MAGNUM COUTURE LOUNGE AT LAKME FASHION WEEK | MAGNUM | India | |
| Bronze | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
|
|
Best Event Production
|
Gold | Communique Marketing Solutions Pvt Ltd | The New epic Swift Launch | Maruti Suzuki India | India |
| Silver | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Bronze | George P. Johnson | Redefine Limitless Possibilities | TCL | China | |
|
Best Experiential Brand
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Shobiz | CORNETTO AT THE UNDER 25 SUMMIT | CORNETTO | India | |
| Bronze | FairPrice Group/ TBWA\ Singapore/ Omnicom Production/ UM Singapore/ OPRG | Christmas To Your Taste | FairPrice | Singapore | |
| Silver | Coca-Cola China Limited/ Ernest & Donald Marketing Communications Limited | Coca-Cola Foodmarks Campaign | Coca-Cola |
Hong Kong SAR
|
|
| Bronze | Spring Trees Technology | Carry only mobile phone to the music festival | Visa | Taiwan | |
| Bronze | Shanghai Pico Exhibition Management Co., Ltd | OPPO Find X8 Series Global Launch Event | OPPO | China | |
|
Best Game Changer
|
Gold | Sight | TOKEN2049 | TOKEN2049 | Singapore |
| Silver | PMG Integrated Communications | Google Pixel 9 Mall Activation | Google Pixel | India | |
| Bronze | George P. Johnson | Redefine Limitless Possibilities | TCL | China | |
|
Best Gamification
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | CapitaLand Investment/ Singapore Tourism Board/ Bandwagon | CapitaVerse Lands on Roblox | CapitaLand | Singapore | |
| Bronze | Beijing Linlian Real Estate Company Limited | Auspicious Dragon Lights: Celebrating Chinese New Year | INDIGO | China | |
| Bronze | Link Asset Management Limited/ The LOSTHK | “The Lost Treasure” Lucky Draw | N/A |
Hong Kong SAR
|
|
|
Best Health & Wellness Event
|
Gold | Auditoire | lululemon 2024 Summer Sweat Games | lululemon | China |
| Silver | Standard Foods Group | SFG "LIVE FOR GOOD" Nutrition Education Well-being Initiative | N/A | Taiwan | |
| Bronze | Standard Foods Group | SFG "GROW WITH LOVE" Nutrition Education Initiative | N/A | Taiwan | |
| Best Hybrid Event |
No Shortlist No Winner
|
||||
|
Best Immersive Experience
|
Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
| Silver | Amplify | Chorus of Light | Samsung Electronics Australia | Australia | |
| Bronze | Shobiz | CORNETTO AT THE UNDER 25 SUMMIT | CORNETTO | India | |
| Best Innovative Virtual Event | Bronze | MICE Depot Pte Ltd | Lenovo AP ISO Kickoff’24 | Lenovo | Singapore |
|
Best Integrated Marketing
|
Gold | Communique Marketing Solutions Pvt Ltd | House of Gemini | Google India | India |
| Silver | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | Ngong Ping 360 | Ngong Ping 360 Christmas Campaign 2024 | N/A |
Hong Kong SAR
|
|
|
Best Launch
|
Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
| Silver | Rebel and Soul Pte Ltd/ COCO PR & Communications | Live+ Multi-Market Launch | HSBC Live+ Credit Card | Malaysia | |
| Bronze | VML Malaysia | KFC Malaysia Flipping The Festive Burger Game | KFC | Malaysia | |
|
Best Live Event
|
Gold | ACTIVATION GROUP | 2024 BMW M FESTIVAL | BMW | China |
| Silver | Auditoire/ WB/ Maximage | One Bangkok Opening | One Bangkok | Thailand | |
| Bronze | Hong Kong Tourism Board | 2025 Hong Kong New Year Countdown Celebrations | N/A |
Hong Kong SAR
|
|
| Best Live Streaming Experience | Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
|
Best Media Event
|
Silver | Shanghai Pico Exhibition Management Co., Ltd | OPPO Find X8 Series Global Launch Event | OPPO | China |
| Silver | Auditoire | Volkswagen Creator Camp | Volkswagen | China | |
| Bronze | Mount Faber Leisure Group | Singapore Cable Car 50th Anniversary | Singapore Cable Car | Singapore | |
|
Best Outdoor Event
|
Gold | Auditoire | Descente "The Next Peak" | Descente | China |
| Silver | Spring Trees Technology | Carry only mobile phone to the music festival | Visa | Taiwan | |
| Bronze | Gorilla Company Limited | Mitsubishi All-New Triton Dare to Disrupt | Mitsubishi | Thailand | |
|
Best PR Stunt
|
Silver | Great Entertainment Group | Crash Adams at the AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | MSL Taiwan/ Starcom Taiwan/ Leo Burnett Taiwan/ Digitas Taiwan | "Voice for Love, Life Remain"Organ Donation Voiceprint Exhibition | Taiwan Organ Sharing Registry Patient Autonomy Promotion Center | Taiwan | |
| Bronze | Rebel Manila Brand Marketing Services, Inc./ Publicis Jimenez Basic/ Universal McCann Philippines/ Yaparazzi Productions, Inc./ Rebel Manila Brand Marketing Services, Inc. | GCash Spotlight | Gcash | Philippines | |
|
Best Public Event
|
Gold | Havas Hong Kong/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
| Silver | Hong Kong Tourism Board/ Start PR Limited | Hong Kong WinterFest | N/A |
Hong Kong SAR
|
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| Bronze | MTR Corporation | MTR x “100% DORAEMON & FRIENDS” | N/A |
Hong Kong SAR
|
|
|
Best Retail/Mall/Pop Up Event
|
Gold | Jack Morton Worldwide/ Golin Singapore/ Mindshare | The Magnum Pleasure Express: Beyond Worlds | Magnum | Singapore |
| Silver | China Resources Land Qianhai Co., Ltd. | REALM OF THE SNOW AND ICE | Qianhai MixC | China | |
| Bronze | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
|
Best Sponsorship
|
Gold | MTR Corporation | MTR x “100% DORAEMON & FRIENDS” | N/A |
Hong Kong SAR
|
| Silver | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
|
|
Best Sports Event
|
Gold | HAVAS HONG KONG/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
| Silver | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
| Bronze | 54/ South Australia Tourism Commission | Best Sports Event | LIV Golf Adelaide | Australia | |
|
Best Trade Show/Exhibition/Conference
|
Silver | Sight | TOKEN2049 | TOKEN2049 | Singapore |
| Bronze | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Bronze | HSBC/ George P. Johnson/ Design Bridge and Partners | HSBC FutureVision @ Singapore Fintech Festival | N/A | Singapore | |
|
Best Use of Data Analytics and Insights
|
Silver | Rhingle Sdn Bhd | UFS Future Menus | Future Menus | Malaysia |
| Bronze | Unilever Vietnam/ Creativehunts | Lifebuoy Tết 2025 - Tết Vỗ Về Exhibition | Lifebuoy | Vietnam | |
|
Best Use of Influencers/KOLs
|
Gold | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | Future Creative Network - Flock | Don’t Know? Kasih No! | BCA | Indonesia | |
| Bronze | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
|
Best Use of Sustainability
|
Gold | Toast Events Pvt Ltd | Godrej Conscious Collective 2.0 | Godrej Enterprise Group | India |
| Silver | Swire Properties Limited | Swire Properties White Christmas Street Fair 2024 | N/A |
Hong Kong SAR
|
|
| Bronze | Auditoire | BMW Group Night | BMW China | China | |
|
Best Use of Technology
|
Gold | Jack Morton Worldwide/ Golin Singapore/ Mindshare | The Magnum Pleasure Express: Beyond Worlds | Magnum | Singapore |
| Silver | Wavemaker Thailand/ SOHO Square/ Aircards | Garnier Micellar Pride AI-Personalised DOOH | Garnier | Thailand | |
| Bronze | Auditoire | AUDI Brand Launch Campaign | AUDI | China | |
| PEOPLE CATEGORY | ||||
| Category | Award | Nominee | Company | Market |
| Agency Head of the Year | Winner | Anna Patterson, Founder and Chief Amazement Officer | Sight | Singapore |
| Event Strategist of the Year |
No Shortlist No Winner
|
| Best Event Marketing Team |
No Shortlist No Winner
|
| Best In-House Marketing Team |
No Shortlist No Winner
|
| AGENCY/SUPPLIER CATEGORY | |||
| Category | Award | Company | Market |
| Best Boutique Agency | Winner | Sight | Singapore |
| Best Brand Experience Agency | Commendation | KIWI COMMUNICATIONS | China |
| Best Event Organiser | Commendation | We Are Phoenix | Australia |
| Best Event Products/Services |
No Shortlist No Winner
|
| GRAND PRIX | |||||
| Category | Award | Company | Campaign | Brand | Market |
| Best of Brand Experience | Winner | Colenso BBDO/ SPUR/ Let’s Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Best of Event Agency | Winner | Auditoire | -- | -- | China |
