361°仍继续保持它'日常生活'的品牌形象,没有招募名人身份的运动员作为品牌代言人。该品牌缩短了平凡人和体育运动之间的差距。片中浮现的是一些不知名的运动员筹备在2010年亚运会比赛的训练场景。 从射箭,马拉松,举重,跆拳道到卡巴迪训练,整个故事描述了来自不同亚洲国家的各位选手是如何为这次比赛而刻苦训练的。“亚洲,多一度热爱”的宣传片展示了人们为了对体育的热爱而所付出的一切。
该活动将先通过包括腾讯,新浪,搜狐,163.com在内的国内主要的在线门户网站推出,然后将在明年11月接近运动会开幕前再推广到全国。
Credits:
Project One Asia. One Love
Client 361 Degrees
Creative agency Ogilvy & Mather, Beijing
Managing director Joyce Chang
Regional creative president Eugene Cheong
Regional creative directors Jason Aspes, Stuart Mills
Associate executive creative director Wilson Chow
Head of TV production Jeff Wong
Art director Jeff Wong
Production company Smuggler
Director Henry Alex Rubin
Executive producers Patrick Milling Smith, Brian Carmody, Lisa Rich
Producer Drew Santarsiero
Director of photography Darren Lew
Editorial company PS 260
Editor JJ Lask
Producer Zarina Mak
Post-production company Mass Market
Producer Blythe Dalton
Music Beacon Street
Exposure Onlilne
如欲免费收看Campaign媒介电子新闻,请即按此登记。
该活动将先通过包括腾讯,新浪,搜狐,163.com在内的国内主要的在线门户网站推出,然后将在明年11月接近运动会开幕前再推广到全国。
Credits:
Project One Asia. One Love
Client 361 Degrees
Creative agency Ogilvy & Mather, Beijing
Managing director Joyce Chang
Regional creative president Eugene Cheong
Regional creative directors Jason Aspes, Stuart Mills
Associate executive creative director Wilson Chow
Head of TV production Jeff Wong
Art director Jeff Wong
Production company Smuggler
Director Henry Alex Rubin
Executive producers Patrick Milling Smith, Brian Carmody, Lisa Rich
Producer Drew Santarsiero
Director of photography Darren Lew
Editorial company PS 260
Editor JJ Lask
Producer Zarina Mak
Post-production company Mass Market
Producer Blythe Dalton
Music Beacon Street
Exposure Onlilne
如欲免费收看Campaign媒介电子新闻,请即按此登记。