本刊记者
2022年6月24日

Cannes Lions 2022 聚焦戛纳国际创意节

中国共收获了9个奖项,其中TBWA成为最大赢家,赢得两项金狮奖。电通创意印度赢得三项全场大奖和钛狮奖,成为亚太区最大赢家。

Cannes Lions 2022 聚焦戛纳国际创意节

6月27日,星期一

  • 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了钛狮奖(Titanium Lion),也是今年亚太地区的最大赢家。
  • 在Film category(电影类别),苹果公司的新春贺岁片《卷土重来》(The Comeback)分别获得一项金狮奖和一项银狮奖。这部时长23分钟的电影由张猛执导,TBWA\Media Arts Lab上海制作。
  • 电通创意班加罗尔(Dentsu Creative Bengaluru)成为本年度最佳代理商(agency of the year),这是印度广告公司首次获此殊荣。
  • Leo Burnett India 李奥贝纳印度 为宝洁Whisper(护舒宝)制作的教育类作品 ‘The Missing Chapter’赢得一项Grand Prix(全场大奖)。
  • Ogilvy Mumbai 奥美孟买  ‘Shah Rukh Khan My Ad’, 同样赢得了钛狮奖(Titanium Lion)。

6月24日,星期五 

  • 在Social & Influencer category(社交与影响力类别),电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了第三个Grand Prix(全场大奖),这或将是亚洲作品在戛纳取得的最好成绩。
  • 同样社交与影响力类别中,TBWA\Juice中国为宝马公司创作的“Nothing But Sheer Joy”(BMW贺岁作品)获得了一项金狮奖。
  • 而在Media category(媒介类别)TBWA\Bolt上海为 Adidas Neo制作的作品  adidas neo Gymnastics x Just Dance获得一项铜狮奖。

6月23日,星期四

  • 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”在Brand Experience & Activation category(品牌体验和激活类别)赢得了第二个Grand Prix(全场大奖)。本作品还获得了两项银狮奖,一项是Mobile category (移动类别),另一项是品牌体验和激活类别。
  • 在移动类别,Cheil Worldwide 在中国为三星电子设计的 'Quest for Dyslexia' (寻找失语症)获得了银狮奖。而Cheil也获得了Sustainable Development Goals category(可持续发展目标类别)、 品牌体验和激活类别和Media category(媒介类别)三项铜狮奖。

6月22日,星期三

  • 敦煌研究院和腾讯联合制作的‘Dubbing The Movie'(声入敦煌-云游敦煌)获得了entertainment category(娱乐类别)的银狮奖,也是本届戛纳国际创意节上中国作品赢得的第一座狮子。

6月21日,星期二

  • 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得 Radio & Audio category(广播与音频类别)Grand Prix(全场大奖),还在同一类别中获得一项银狮奖和两项铜狮奖。

今年的戛纳国际创意节上很多市场带来了意外惊喜。其中,印度在亚太区获得狮子的总数名列第一,目前为止包揽了三项全场大奖。在中东,来自阿联酋的作品也赢得了Outdoor户外狮类别全场大奖(Havas中东与Adidas合作的全球第一块液体广告牌)。


APAC Lions by market

Market Lions
Australia 16
Bangladesh 1
China 9
India 46
Japan 10
New Zealand 9
Philippines 1
Singapore 4
South Korea 2
Thailand 6

Brand Experience & Activation

Prize Title Brand Product Entrant/Idea creation Market 
Grand Prix THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Silver THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Bronze QUEST FOR DYSLEXIA SAMSUNG SAMSUNG MOBILE CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong CHINA (MAINLAND)


Digital Craft

Prize Title Brand Product Entrant/Idea creation Market 
Gold THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA


Entertainment

Prize Title Brand Product Entrant/Idea creation Market 
Silver DUBBING THE MOVIE DUNHUANG ACADEMY + TENCENT PICTURES DUNHUANG TENCENT, Shenzhen CHINA

Film

Prize Title Brand Product Entrant/Idea creation Market
Gold SHOT ON IPHONE 13 PRO - THE COMEBACK APPLE IPHONE 13 PRO / CHINESE NEW YEAR TBWA\MEDIA ARTS LAB, Shanghai CHINA (MAINLAND)
Silver SHOT ON IPHONE 13 PRO - THE COMEBACK APPLE IPHONE 13 PRO / CHINESE NEW YEAR TBWA\MEDIA ARTS LAB, Shanghai CHINA (MAINLAND)

Innovation

Prize Title Brand Product Entrant/Idea creation Market 
Grand Prix ONE HOUSE TO SAVE MANY SUNCORP GROUP WEATHER RESILIENT HOUSING LEO BURNETT, Sydney AUSTRALIA

Media

Prize Title Brand Product Entrant/Idea creation Market 
Bronze QUEST FOR DYSLEXIA SAMSUNG SAMSUNG MOBILE CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong CHINA (MAINLAND)
Bronze ADIDAS NEO GYMASTICS X JUST DANCE ADIDAS ADIDAS NEO TBWA\BOLT SHANGHAI, Shanghai CHINA (MAINLAND)

Mobile

Prize Title Brand Product Entrant/Idea creation Market 
Silver QUEST FOR DYSLEXIA SAMSUNG SAMSUNG MOBILE CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong CHINA (MAINLAND)

PR

Prize Title Brand Product Entrant/Idea creation Market 
Bronze THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA

Radio & Audio

Prize Title Brand Product Entrant/Idea creation Market 
Grand Prix THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Silver THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Bronze THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Bronze THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA

Social & Influencer

Prize Title Brand Product Entrant/Idea creation Market 
Grand Prix THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA
Gold BMW: NOTHING BUT SHEER JOY BMW BMW TBWA\JUICE CHINA, Beijing / TBWA\BOLT SHANGHAI, Shanghai CHINA (MAINLAND)
Silver THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA

Sustainable Development Goals

Prize Title Brand Product Entrant/Idea creation Market 
Grand Prix THE MISSING CHAPTER P&G WHISPER WHISPER SANITARY PADS  LEO BURNETT, Mumbai INDIA
Bronze QUEST FOR DYSLEXIA SAMSUNG SAMSUNG MOBILE CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong CHINA (MAINLAND)

Titanium Lions

Prize Title Brand Product Entrant/Idea creation Market 
Titanium Lion SHAH RUKH KHAN-MY-AD CADBURY CELEBRATIONS CADBURY CELEBRATIONS OGILVY, Mumbai INDIA
Titanium Lion THE UNFILTERED HISTORY TOUR VICE MEDIA BRITISH MUSEUM DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon INDIA

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