6月27日,星期一
- 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了钛狮奖(Titanium Lion),也是今年亚太地区的最大赢家。
- 在Film category(电影类别),苹果公司的新春贺岁片《卷土重来》(The Comeback)分别获得一项金狮奖和一项银狮奖。这部时长23分钟的电影由张猛执导,TBWA\Media Arts Lab上海制作。
- 电通创意班加罗尔(Dentsu Creative Bengaluru)成为本年度最佳代理商(agency of the year),这是印度广告公司首次获此殊荣。
- Leo Burnett India 李奥贝纳印度 为宝洁Whisper(护舒宝)制作的教育类作品 ‘The Missing Chapter’赢得一项Grand Prix(全场大奖)。
- Ogilvy Mumbai 奥美孟买 ‘Shah Rukh Khan My Ad’, 同样赢得了钛狮奖(Titanium Lion)。
6月24日,星期五
- 在Social & Influencer category(社交与影响力类别),电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了第三个Grand Prix(全场大奖),这或将是亚洲作品在戛纳取得的最好成绩。
- 同样社交与影响力类别中,TBWA\Juice中国为宝马公司创作的“Nothing But Sheer Joy”(BMW贺岁作品)获得了一项金狮奖。
- 而在Media category(媒介类别)TBWA\Bolt上海为 Adidas Neo制作的作品 adidas neo Gymnastics x Just Dance获得一项铜狮奖。
6月23日,星期四
- 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”在Brand Experience & Activation category(品牌体验和激活类别)赢得了第二个Grand Prix(全场大奖)。本作品还获得了两项银狮奖,一项是Mobile category (移动类别),另一项是品牌体验和激活类别。
- 在移动类别,Cheil Worldwide 在中国为三星电子设计的 'Quest for Dyslexia' (寻找失语症)获得了银狮奖。而Cheil也获得了Sustainable Development Goals category(可持续发展目标类别)、 品牌体验和激活类别和Media category(媒介类别)三项铜狮奖。
6月22日,星期三
- 敦煌研究院和腾讯联合制作的‘Dubbing The Movie'(声入敦煌-云游敦煌)获得了entertainment category(娱乐类别)的银狮奖,也是本届戛纳国际创意节上中国作品赢得的第一座狮子。
6月21日,星期二
- 电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得 Radio & Audio category(广播与音频类别)Grand Prix(全场大奖),还在同一类别中获得一项银狮奖和两项铜狮奖。
今年的戛纳国际创意节上很多市场带来了意外惊喜。其中,印度在亚太区获得狮子的总数名列第一,目前为止包揽了三项全场大奖。在中东,来自阿联酋的作品也赢得了Outdoor户外狮类别全场大奖(Havas中东与Adidas合作的全球第一块液体广告牌)。
APAC Lions by market
Market | Lions |
Australia | 16 |
Bangladesh | 1 |
China | 9 |
India | 46 |
Japan | 10 |
New Zealand | 9 |
Philippines | 1 |
Singapore | 4 |
South Korea | 2 |
Thailand | 6 |
Brand Experience & Activation
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Grand Prix | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Silver | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Bronze | QUEST FOR DYSLEXIA | SAMSUNG | SAMSUNG MOBILE | CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong | CHINA (MAINLAND) |
Digital Craft
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Gold | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Entertainment
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Silver | DUBBING THE MOVIE | DUNHUANG ACADEMY + TENCENT PICTURES | DUNHUANG | TENCENT, Shenzhen | CHINA |
Film
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Gold | SHOT ON IPHONE 13 PRO - THE COMEBACK | APPLE | IPHONE 13 PRO / CHINESE NEW YEAR | TBWA\MEDIA ARTS LAB, Shanghai | CHINA (MAINLAND) |
Silver | SHOT ON IPHONE 13 PRO - THE COMEBACK | APPLE | IPHONE 13 PRO / CHINESE NEW YEAR | TBWA\MEDIA ARTS LAB, Shanghai | CHINA (MAINLAND) |
Innovation
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Grand Prix | ONE HOUSE TO SAVE MANY | SUNCORP GROUP | WEATHER RESILIENT HOUSING | LEO BURNETT, Sydney | AUSTRALIA |
Media
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Bronze | QUEST FOR DYSLEXIA | SAMSUNG | SAMSUNG MOBILE | CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong | CHINA (MAINLAND) |
Bronze | ADIDAS NEO GYMASTICS X JUST DANCE | ADIDAS | ADIDAS NEO | TBWA\BOLT SHANGHAI, Shanghai | CHINA (MAINLAND) |
Mobile
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Silver | QUEST FOR DYSLEXIA | SAMSUNG | SAMSUNG MOBILE | CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong | CHINA (MAINLAND) |
PR
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Bronze | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Radio & Audio
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Grand Prix | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Silver | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Bronze | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Bronze | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Social & Influencer
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Grand Prix | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Gold | BMW: NOTHING BUT SHEER JOY | BMW | BMW | TBWA\JUICE CHINA, Beijing / TBWA\BOLT SHANGHAI, Shanghai | CHINA (MAINLAND) |
Silver | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |
Sustainable Development Goals
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Grand Prix | THE MISSING CHAPTER | P&G WHISPER WHISPER SANITARY PADS | LEO BURNETT, Mumbai | INDIA | |
Bronze | QUEST FOR DYSLEXIA | SAMSUNG | SAMSUNG MOBILE | CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong | CHINA (MAINLAND) |
Titanium Lions
Prize | Title | Brand | Product | Entrant/Idea creation | Market |
Titanium Lion | SHAH RUKH KHAN-MY-AD | CADBURY CELEBRATIONS | CADBURY CELEBRATIONS | OGILVY, Mumbai | INDIA |
Titanium Lion | THE UNFILTERED HISTORY TOUR | VICE MEDIA | BRITISH MUSEUM | DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon | INDIA |