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2024年4月11日

EMA 2024 活动营销大奖获奖名单公布

2024年活动营销大奖获奖名单正式公布。Campaign于疫情之后首次举办现场颁奖典礼。

EMA 2024 活动营销大奖获奖名单公布

Campaign亚太 公布了第8届2024年度活动营销大奖的获奖名单,以表彰为支持行业作出贡献,并推动行业发展的活动营销专业人士。本年度入围名单中,共有181个参赛作品,分别来自亚太区15个市场。4月11日晚,Event Marketing Awards 2024颁奖典礼在香港举行。这也是疫情之后,Campaign首次恢复EMA现场颁奖典礼。

完整的获奖名单如下:

Category Title Company Campaign/ Brand Market Award
Best Arts, Cultural & Entertainment Event For the Planet, For Us. EQS SUV Preview George P. Johnson Mercedes-Benz China Gold
Push for Pearl Jam INVNT Live Nation Australia Gold
Tiger Uncage Festival: Twist To The Night Idea Fabrik (Fabrik Asia) Tiger Soju Infused Lager Singapore Bronze
Best Audio Visual For the Planet, For Us. EQS SUV Preview George P. Johnson Mercedes-Benz China Silver
Sea Odyssey MGM MGM COTAI Macau Bronze
Best Brand Activation Nissan - Japan Mobility Show Nissan N/A Japan Gold
Saudi Tourism invites Chinese travelers to Lai Ba! Saudi Tourism Authority/ Glodow Nead Communications Saudi Tourism Authority China Silver
VOLVO EX30 LAUNCH GORILLA COMPANY  VOLVO  Thailand Silver
Google I/O Connect China 2024 AUDITOIRE Google China Bronze
Best Brand Experience - B2B Asahi Super Dry presents: The Art of Taste Capital F&B/ GOVT Singapore Asahi Super Dry Singapore Gold
One Shiseido BC Virtual Conference 2023 - Skytopia Chab Group SHISEIDO Singapore Silver
Samsung Display Tech Summit 2023 IN.FOM Samsung Singapore Bronze
Best Brand Experience - B2C Unwind. Experience Life The Edelweiss Way. VML Malaysia Edelweiss Malaysia Gold
TCL Screen Universe - Display your True Power George P. Johnson TCL CSOT China Silver
CDIFS “Unboxing” The High-Net-Worth Individuals Long Jin Development (Chengdu)  Chengdu International Finance Square China Bronze
Best Business Solution Google Play Live 2023 Communique Marketing Solutions Google  India Gold
Google Marketing Live China 2023 Google/ George P. Johnson Google China Silver
Google APAC App Summit 2023 Google/ George P. Johnson Google China Bronze
Best Cause-Related Event International Homeless Animals Day Anti-Animal Abuse Charity Campaign MINISO/ YOLO Creative Guangzhou MINISO China Gold
L’Oréal Paris Stand Up x Gateway to Change CAB Experiences L’Oréal Paris India Bronze
Volvo Cars Safety Education Programme Hill and Knowlton Volvo Cars China Bronze
Best Content Marketing Studio City Water Park KIWI Communications Studio City China Gold
The new Harley-Davidson X™ Launch Campaign Imagination Harley-Davidson China Silver
Suddenly Peaceful Ramadan Future Creative Network - Flock BCA mobile Indonesia Bronze
Best Corporate Event Google I/O Connect China 2024 AUDITOIRE Google China Gold
Asahi Super Dry presents: The Art of Taste Capital F&B/ GOVT Singapore Asahi Super Dry Singapore Silver
Cisco Live APJC 2023 Cisco Systems Cisco Australia Bronze
Best Cost-Effective Event THE WHISPER OF ISLAND - 2023 SDGs Asia KY-POST DESIGN INTERNATIONAL Forestry and Nature Conservation Agency Taiwan Silver
Best Creative Idea Dare to Vibe: 2023 Winter Campaign ft.Jean-Michel Basquiat Guan Feng (Shanghai) Real Estate Development Company HKRI Taikoo Hui China Gold
VOLVO EX30 LAUNCH GORILLA COMPANY VOLVO  Thailand Silver
HENNESSY XO LUOYANG AUDITOIRE HENNESSY China Bronze
Best Digital Experience NBA SUMMER BASE Olympian City/ NBA/ Neonet/ MGV Olympian City Hong Kong SAR Gold
Hunting the Haunting Zenith Taiwan/ Digitas Taiwan 20th Century Studios Taiwan Silver
HVSOP digital experience platform VIBES HENNESSY China Bronze
Best Engaging Event The Magnum Classic Remix Arcade Jack Morton Worldwide/ Golin Singapore/ Sqkii/ Tower of Doom Magnum Singapore Gold
Google Play Live 2023 Communique Marketing Solutions  Google  India Silver
NBA SUMMER BASE Olympian City/ NBA/ Neonet/ MGV Olympian City Hong Kong SAR Bronze
Best Event Production TCL Screen Universe - Display your True Power George P. Johnson TCL CSOT China Gold
Asahi Super Dry presents: The Art of Taste Capital F&B/ GOVT Singapore Asahi Super Dry Singapore Silver
2023 HJ MEDITERRANEA AUDITOIRE BULGARI China Bronze
Best Experiential Marketing Saudi Tourism invites Chinese travelers to Lai Ba! Saudi Tourism Authority/ Glodow Nead Communications Saudi Tourism Authority China Gold
“Gathering Place” – Asia's First Mirrored Digital Installation WHARF CHINA ESTATES Chongqing International Financial Square China Silver
Bullet Media Launch CAB Experiences Bullet India Bronze
MINISO Master's Floral Fragrance Wish-Making Pop-up Campaign MINISO  N/A China Bronze
Best Game Changer TCL Screen Universe - Display your True Power George P. Johnson TCL CSOT China Silver
VOLVO EX30 LAUNCH GORILLA COMPANY VOLVO  Thailand Silver
Unwind. Experience Life The Edelweiss Way. VML Malaysia Edelweiss Malaysia Bronze
Best Gamification The Magnum Classic Remix Arcade Jack Morton Worldwide/ Golin Singapore/ Sqkii/ Tower of Doom Magnum Singapore Gold
Go Green with Watsons Watsons N/A Hong Kong SAR Silver
Ranger Buddies Quest Pico Art International/ Media.Monks Mandai Wildlife  Singapore Bronze
Best Health & Wellness Event AIA Vitality Hub at Hong Kong Observation Wheel Great Entertainment Group/ Agenda Consulting/ South Central Media/ The Entertainment Corporation Limited/ Zicket AIA Vitality Hub Hong Kong SAR Silver
Here We Are For Your Health FWD Life Insurance Company (Bermuda) FWD MAX Hong Kong SAR Bronze
Best Hybrid Event Amazon Ads Gala 2023 Factorial Communications Amazon Ads China Silver
Best Immersive Experience AISLAND FANTASY: INDIGO’s 2024 Winter Event Beijing Indigo Property Services Company  INDIGO China Silver
Hunting the Haunting Zenith Taiwan/ Digitas Taiwan 20th Century Studios Taiwan Silver
One Shiseido BC Virtual Conference 2023 Chab Group  SHISEIDO Singapore Bronze
Best Incentive Celebrate 1OxFWD with music FWD Vietnam Life Insurance Company FWD Vietnam Bronze
Best Integrated Marketing Incheon 168 Islands Mapathon Campaign KPR & Associates/ BRIGHTBELL CREATIVE GROUP Incheon Metropolitan City, South Korea South Korea Gold
CSIFS "Everyday Wonder" Art Project Wharf China Estates/ UCCA Lab/ KUA Studio/ Cracking Art Changsha IFS China Silver
Play Me,I’m Yours: a musical journey through Shanghai Guan Feng (Shanghai) Real Estate Development Company  HKRI Taikoo Hui China Bronze
Best Launch VOLVO EX30 LAUNCH GORILLA COMPANY VOLVO  Thailand Gold
Himalayan Immersion and Global Media Ride CAB Experiences Himalayan India Silver
The North Face X CLOT AFTER DARK EVENT The North Face N/A China Silver
Tiger Uncage Festival: Twist To The Night Idea Fabrik (Fabrik Asia) Tiger Soju Infused Lager Singapore Bronze
Best Live Event Coca-Cola Uplifting House of Refresh VML Malaysia/ Focus Marketing Company Coca-Cola Malaysia Silver
AIA Carnival Great Entertainment Group/ Agenda Consulting/ South Central Media/ The Entertainment Corporation Limited/ Zicket AIA Carnival Hong Kong SAR Bronze
Best Live Streaming Experience Google Play Live 2023 Communique Marketing Solutions Google  India Gold
TikTok Shop Fashion Show SAGA PH TikTok Philippines Philippines Bronze
Best Media Event Flip In Style TECNO Flagship Product Launch 2023 TECNO MOBILE N/A Singapore Gold
Himalayan Immersion and Global Media Ride CAB Experiences Himalayan India Bronze
Best Outdoor Event "In-Between the Sky: A Festive Beacon" by RupertNewman Sino Group/ Shun Sze Lighting Advertising Design  Sino Malls Hong Kong SAR Gold
Dunhuang Paradis AUDITOIRE Hennessy China Silver
2023 Genesis GV60 Pre-Sale Stunt George P. Johnson Experience Marketing/ Publicis Genesis  China Bronze
Best PR Stunt Dare to Vibe: 2023 Winter Campaign ft.Jean-Michel Basquiat Guan Feng (Shanghai) Real Estate Development Company HKRI Taikoo Hui China Gold
Shocking News! The Colonel Walked Out!  Inspire Public Relations Kentucky Fried Chicken Taiwan Silver
2023 Genesis GV60 Pre-Sale Stunt George P. Johnson Experience Marketing/ Publicis Genesis  China Bronze
Best Public Event GG66 "The Phantom of The Opera" musical collaboration Shanghai Konghui Property Development  GRAND GATEWAY 66 China Silver
Income Eco Run 2023 Income Insurance Income Singapore Bronze
Jockey Club Youth Football Academy Summit PHD Hong Kong Hong Kong Jockey Club Hong Kong SAR Bronze
Best Retail/Mall/Pop Up Event “Gathering Place” – Asia's First Mirrored Digital Installation WHARF CHINA ESTATES Chongqing International Financial Square China Gold
2023 Genesis Beijing Studio Grand Opening George P. Johnson Experience Marketing Genesis  China Silver
Embark on an Enchanted Journey at CapitaLand Malls Idea Fabrik (Fabrik Asia) CapitaLand Singapore Bronze
PNJ Jewelry Journey Across Vietnam Phu Nhuan Jewelry Joint Stock Company (PNJ) PNJ Vietnam Bronze
Best Sponsorship AIA Carnival 2023-2024 Great China Entertainment Group and AIA/  Agenda Consulting/ South Central Media/ The Entertainment Corporation Limited/ Zicket AIA Carnival Hong Kong SAR Gold
Best Sports Event Jockey Club Youth Football Academy Summit PHD Hong Kong Hong Kong Jockey Club Hong Kong SAR Gold
NBA SUMMER BASE Olympian City/ NBA/ Neonet/ MGV Olympian City Hong Kong SAR Silver
Best Trade Show/Exhibition/Conference Google I/O Connect China 2024 AUDITOIRE Google China Gold
Asahi Super Dry presents: The Art of Taste Capital F&B/ GOVT Singapore Asahi Super Dry Singapore Silver
LOTUS 2023 AUTO SHOW George P. Johnson Event Marketing  LOTUS China Silver
Best Use of Influencers/KOLs "From Jam To Zoom"——Leung and Mazda “Handshaking” Campaign D&S Media Changan Mazda China Gold
Go Green with Watsons Watsons N/A Hong Kong SAR Silver
Best Use of Sustainability SAP ZERO-CARBON COURT Beijing JUXT Marketing Services  SAP China Gold
Tai Kwun In Bloom 2023 Tai Kwun N/A Hong Kong SAR Silver
Nespresso's One Pod At A Time Experience Nespresso/ Gusto Collective Singapore Nespresso Singapore Bronze
Best Use of Technology AISLAND FANTASY: INDIGO’s 2024 Winter Event Beijing Indigo Property Services Company  INDIGO China Gold
NBA SUMMER BASE Olympian City/ NBA/ Neonet/ MGV Olympian City Hong Kong SAR Silver
For the Planet, For Us. EQS SUV Preview George P. Johnson Mercedes-Benz China Bronze
Best Virtual Event Experience One Shiseido BC Virtual Conference 2023 Chab Group  SHISEIDO Singapore Gold
Lenovo NEXT MICE Depot Lenovo Singapore Silver
Google Play Live 2023 Communique Marketing Solutions Google  India Bronze
Innovative Use of Virtual Platform Google Play Live 2023 Communique Marketing Solutions Google  India Gold
Category Company  Market Award
Best Boutique Agency ABrandADay  Singapore Winner
The Bite Project Australia Commendation
Best Brand Experience Agency The Company We Keep Australia Winner
Best Event Organiser The Company We Keep Australia Winner
Best Event Products/ Services  No Shortlist No Award
Category Nominee Credit Company Name  Market Awards
Event Strategist of the Year Razlan Manjaji South China Morning Post Hong Kong SAR Winner
Best Event Marketing Team SCMP Live South China Morning Post Hong Kong SAR Winner
Agency Head of the Year No Shortlist No Award
Best In-House Marketing Team  No Shortlist No Award
Title Brand Market Award
Google Play Live 2023 Google  India Winner
Company Market Award
Communique Marketing Solutions India  Winner 

 

来源:
Campaign Asia

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