Ad Nut
2021年4月8日

必胜客×镛记联名款——炭火飞天烧鹅Pizza

奥美香港出品新广告策划,必胜客与香港餐厅镛记合作,推出限量版烧鹅披萨饼。

必胜客×镛记联名款——炭火飞天烧鹅Pizza

疫情之下,香港餐饮业境况艰难。奥美香港全新策划广告活动中,融合了中西美食,推出必胜客镛记联名限量版——炭火飞天烧鹅披萨,再配上蒜蓉面包。 

这款披萨的配料是镛记烧鹅,加上奶酪、韭菜、红洋葱、辣椒、红辣椒和胡辣酱。在正式推出前,品牌还将镛记展示橱窗里的烧鹅换成了披萨盒。

 


CREDITS

Pizza Hut: 

Wendy Leung – Marketing Director
Yoyo Lam – Marketing Manager
Karen Shea – Assistant Marketing Manager

Ogilvy:

John Koay – Executive Creative Director
Amy Cheng – Associate Creative Director
Jo Wong – Senior Art Director
Adrienne Andaya – Senior Art Director
Alex Colgan – Copywriter
Wayne Tang – Art Director 
Yuli Setiadi - Executive Group Director
Vincent Lam – Group Account Director
Rachel Tsui – Account Manager
Clover Yuen – Senior Account Executive
Ray Lam – Content Lead
Jim Wong – Content Strategist
Ricky Chung – Content Specialist

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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