上思广告从今年春季开始便负责新天地时尚购物中心的创意业务，新天地时尚购物中心共有4层，是太平桥区域最大的室内购物商场之一。
上思广告客户群总监吴世杰表示，"客户要求我们为新天地时尚购物中心量身定制宣传广告，这带给我们团队许多创作乐趣，同时也是一个巨大的挑战。"
新天地时尚购物中心的广告语是"时尚重新定义一切"，由创意群总监沈伟伦带领的创意团队将以巨大而醒目的模特图片把购物中心包裹起来，为即将到来的圣诞购物季营造气氛。
新天地时尚购物中心的官方网站Xintiandistyle.com还为时尚拥趸提供墙纸、软件和手机铃声下载。
Credits:
Project Xintiandi Style Opening campaign
Client Xintiandi Style
Creative agency M&C Saatchi Shanghai
Group creative director Tom Shum
Creative director Ariel Chen
Associate creative director Levis Lee
Art director Jojo Xi
Associate art director Iris Xu
Account servicing Jason Wu, Ellisa Ye, Alicia Tian
Planning team Rosita Chang, Tommy Tai
Exposure Print, outdoor, ambient, merchandise
Project Xintiandi Style Opening campaign
Client Xintiandi Style
Creative agency M&C Saatchi Shanghai
Group creative director Tom Shum
Creative director Ariel Chen
Associate creative director Levis Lee
Art director Jojo Xi
Associate art director Iris Xu
Account servicing Jason Wu, Ellisa Ye, Alicia Tian
Planning team Rosita Chang, Tommy Tai
Exposure Print, outdoor, ambient, merchandise
