悉尼的广告机构303利用真实和虚拟的儿童塑料积木算出本田爵士可容纳1,469,333块积木,该创意团队利用這個想法把积木转化成一個個大型的动画角色如潜艇,巨型的犬和章鱼。所有构思都归于本田爵士可以因应不同需要來容纳任何动西。该宣传活动是為推广本田爵士的‘魔法座椅’功能,这将允许用户随意摆放座椅而腾出额外的空间。
Credits:
Client Honda Australia
Creative agency 303, Sydney
Executive creative director Julian Watt
Agency producer Lucy Trengrove
Art director Bryan Dennis
Copywriters Gary du Toit, Deborah Frenkel
Account servicing Kelly Ryan, Sarah Low
Production company Revolver
Director Kris Moyes
Music & sound production Turning Studios/Nylon
Post-production company Animal Logic, Sydney
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。
Credits:
Client Honda Australia
Creative agency 303, Sydney
Executive creative director Julian Watt
Agency producer Lucy Trengrove
Art director Bryan Dennis
Copywriters Gary du Toit, Deborah Frenkel
Account servicing Kelly Ryan, Sarah Low
Production company Revolver
Director Kris Moyes
Music & sound production Turning Studios/Nylon
Post-production company Animal Logic, Sydney
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。