此活动的奖励总金额高达2千万台币（约60万美元）。这次推广，运用特技营销术, 围绕着一个“黄金人”不断出现在地铁上这一事件。 还有配一部所有东西都变成黄金的电视广告。
Credits:
Project Gold Month
Client Far EasTone
Creative agency Ogilvy & Mather, Taiwan
Executive creative director Emian Cheng
Art director Emian Cheng
Copywriter Emian Cheng
Agency producer Phillip Chen
Production house Askafilm
Exposure Television, print, outdoor
